According to our SEO Specialists, there are a multitude of factors that go into creating the ‘perfect’ SEO strategy. In this blog we are going to explain some of the key components of basic SEO to help get your strategy kick started.
What is SEO?
SEO (search engine optimisation) is the process of improving your sites visibility for relevant searches. It is a great cost-effective way to organically draw in new, quality traffic.
Unfortunately, it isn’t something that can be done overnight, nor can you ‘complete’ it. It is a long, continuous process which is why businesses tend to steer towards a local SEO company to maintain it for them.
How can drive a result driven SEO?
Key words
The pinnacle of SEO strategy is using the correct keywords and terminology to ensure you are coming up for relevant searches. In simpler terms, your keywords are the subject you’re writing about and they’re also the terms you would typically type into Google.
As an example, for this blog, you may type in the search bar ‘Local SEO Company’, ‘Results Driven SEO’ or even ‘SEO Specialists’.
It’s a great idea to include the main phrase into your intro and around 3 to 4 times throughout the text. Basically, the more the better! It’ll take a long time, 6 to 12 months’ time but after that, it’ll be worth it.
Give your off-page SEO some love
Off-page SEO is all of the activity you and others do behind the scenes, away from your website to raise the ranking of a page with search engines.
A massive part to play in off-page SEO is link building. This essentially means including internal links to your website, external links to other sites or encouraging other businesses/people to include your hyperlinks in their posts. Another thing to be mindful of is how authoritative another site is when requesting them to link you. The higher the site value, the better the rankings are for you.
So, for example at this point we know you want to better your SEO. This means you might be interested in reading one of other blogs about why tagging images is so important for search engine optimisation.
Humanise your content
If you follow Damteq, you’ll know how passionate we are about bringing the ‘human touch’ back to digital marketing. As an inbound agency we see the common mistake of people writing for SEO and algorithms as opposed to their customer base.
If humanising your brand is something you’re struggling with, chat to one of our SEO Specialists about how we can help to implement the perfect strategy based on your goals.
Check your site speed
Site speed shows how quickly your audience can interact with your content. Despite not sounding like it has much to do with SEO strategy, it’s extremely important when it comes to your rank. Google like to place those with great site health above those who don’t based on user experience.
You could have an Expert SEO Specialist but without a great Web Development Team behind them, your hard work, time and money could be going to waste.
Learn how to improve your SEO Strategy
Worried about your site speed? Give us a shout! Remember your SEO strategy is a long-term marketing activity. You need to be patient and spend a minimum of 6 to 9 months to see solid results from Google.
So your dream results for your SERP won’t happen over night, however they will grow with a solid SEO strategy in place over time. Make sure you set up Google Analytics to help you see the results of your SEO strategy.
For more SEO strategy advice, contact our expert team and view our recent case studies to see how we can help your business grow! You can also keep up to date with our latest SEO strategy and marketing tips on our LinkedIn!
