Microsoft Ads Agency

Expertly created Microsoft Ads (formerly Bing Ads) campaigns created and managed by our in-house paid search specialists. Our campaigns help you reach high-value audiences, drive targeted traffic to your website, and generate more qualified lead and sales opportunities.

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Jack Vickery, Senior Front-End Web Developer

Discuss your Microsoft Ads project with one of our PPC specialists.

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Reach wider audiences for less with a tailored Microsoft Ads strategy.

With less competition and lower costs than Google Ads, advertising on Bing and the wider Microsoft Ads network can be a great complement to your overall paid search strategy, helping to generate more website leads and sales at a lower CPA.

Here’s how our Microsoft Ads services can complement your strategy….

Less competition, extra opportunities.

With less advertising competition, Microsoft Ads can help you boost your paid search visibility and leads with lower average acquisition costs compared to Google Ads.

Easily import ads from Google Ads.

We can import your Google Ads campaigns into the Microsoft Ads platform with just a few clicks, saving the time and effort of replicating campaigns and targeting settings manually.

Lower average costs.

With lower average costs and less competition on the Microsoft Ads platform, you can see great results on a smaller budget, cost-efficiently growing your reach and opportunities.

Tailored Microsoft Ads strategies that drive consistent leads and sales.

Our Microsoft Ads services are designed to complement your broader paid search strategy. With lower costs and easy campaign importing and management, we can help you cost-efficiently increase your website’s visibility, leads, and sales with tailored ad campaigns that engage your ideal customers.

01

Dynamic Search Ads

Microsoft’s Dynamic Search Ads automatically generate tailored Bing Search ads that match user searches based on your website’s content.

As an expert Microsoft Ads agency, we create optimal account structures for your ad campaigns and optimise your website content to ensure these dynamic ads are highly relevant, target the right people, and deliver consistent conversions and optimal performance.

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02

Audience Ads

We use Microsoft Audience Ads to help you reach and engage with your audience across platforms like MSN, Outlook, and other sites in the Microsoft Audience Network, using AI-powered targeting based on demographics, behaviours, and interests.

Our Microsoft Ads Specialists create compelling visuals and copy that resonate with your target audience, driving higher engagement and conversion rates and maximising the efficiency of your ads.

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03

Product Ads

Get more eyes on your products and increase sales by showcasing them directly in Bing Search results.

Microsoft’s Product Ads pull information from your product feed to create eye-catching ads that increase product and brand awareness and drive targeted traffic to your landing pages.

Our Microsoft Ads specialists will handle the setup, management, and optimisation of your product feeds and ad structures to help you maximise your ad performance, sales, and conversion rates.

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04

Responsive Search Ads

Our Microsoft Ads Specialists can help you leverage Response Search Ads to reach your ideal customers on platforms like Bing, Yahoo, and MSN.

By crafting multiple ad variations and supplying Microsoft’s machine-learning system with relevant assets, headlines, and copy, we can create Responsive Search ads that adapt to user queries in real time to maximise your ad engagement, drive traffic to your landing pages, and increase conversions.

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Benefits of our Microsoft Ads services.

Already running paid search ads but want to increase reach, leads, and sales? Here’s why partnering with an expert Microsoft Ads agency can help.

Increased ad reach

We help you reach a wider audience across Bing, Yahoo, and partner networks and ensure your ads reach the right people who are actively searching for your offerings.

Lower competition, higher ROI

With less competition than Google Ads and lower average cost-per-click rates, Microsoft Ads help you generate more high-quality leads at a lower cost to other paid search channels.

Full campaign management

We handle everything from keyword research and ad creation to bid changes and conversion tracking. We optimise for maximum results within your budget.

Budget optimisation

We monitor ad performance closely, adjusting bids and budgets to minimise wasted spend. This approach helps you get more conversions without overspending.

Cross-platform imports

We can easily import your existing Google Ads campaigns into Microsoft Ads, helping you increase your reach and leads while maintaining consistent ads and targeting.

Flexible and scalable approach

We give you the flexibility to scale up or adjust campaigns anytime. If you want to expand your reach or tone things down, we tailor your strategy to your goals

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FAQs about our Microsoft Ads services

How does Microsoft Ads compare to Google Ads?

Microsoft Ads, formerly called Bing Ads, can be shown across Bing Search, Yahoo, and partner sites similar to Google’s partner and display networks.

While Google Ads has a much larger search market share, Microsoft Ads has less competition, meaning lower cost-per-click (CPC) and higher ad visibility.

If you’re looking for a way to increase your reach and generate more website leads and sales, running Microsoft Ads alongside your Google Ads campaigns can maximise reach and generate more opportunities.

Can I run Microsoft Ads alongside Google Ads?

Absolutely! Running Microsoft Ads campaigns alongside Google Ads is a great way to expand your reach and capture additional leads. Since Microsoft Ads often have lower CPCs and competition, they can complement your Google Ads strategy while keeping your ad costs manageable.

We can manage your Microsoft and Google Ads campaigns to create a seamless approach with consistent targeting, messaging, and budget distribution across both networks.

What is the average CPC on Microsoft Ads?

The average CPC on Microsoft Ads across all industries is around £1.12 – roughly 33% lower than the average CPC on Google Ads.

This is why including Microsoft Ads in your broader paid search strategy can help drive more leads and sales at a lower cost.

What should my Microsoft Ads budget be?

Like Google Ads, your Microsoft Ads budget will depend on various factors like industry, CPC, goals, and competition. However, CPCs are often lower on the Microsoft Ads platform, so you can achieve great results with a smaller spend compared to Google Ads.

We help determine the right budget based on your objectives and continuously optimise your campaigns to ensure efficient spending and maximum performance.

To speak with a Specialist about your Microsoft Ads project, get in touch.