Paid Search Agency

We’re a highly-experienced Paid Search Agency that generates high-quality leads and sales through data-driven PPC strategies. Whether you’re looking to grow through Google Ads or Microsoft Ads, we handle every aspect of campaign management and optimisation and deliver clear, tangible ROI.

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Discuss your Paid Search project with one of our PPC specialists.

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Boost your website traffic, leads, and sales with a Paid Search strategy.

We position your brand at the top of search results for high-intent search terms, helping you reach relevant people that are actively looking for your products or services. As a leading Paid Search agency, we create optimised ad campaigns, rooted in industry best practice, to consistently drive qualified leads, sales, and revenue.

Here’s how our Paid Search strategies help you grow…

Reach ready-to-buy customers.

Targeting high-intent keywords with relevant and engaging ads, our Paid Search specialists help you position your brand in front of your ideal customers when they’re ready to buy.

Optimised budget efficiency.

We streamline your budget allocation across your paid search channels, targeting only the high-intent search terms your customers use, reducing waste and maximising your results.

Increase leads, sales, and revenue.

By placing tailored ads in front of the right people at the right time, we help drive qualified traffic to your optimised landing pages, to grow your leads, sales, and revenue.

Dedicated Paid Search specialists with over 20+ years of experience.

We’ve been providing expert Paid Search services since 2006. Our dedicated team of in-house PPC specialists work closely with you to plan, develop, and optimise your campaigns. Every Paid Search strategy is built with your growth goals and unique requirements in mind to deliver the results you need within your budget.

The PPC team collaborating at their desks

01

High-Intent Keyword Targeting

Effective Paid Search campaigns start with targeting the right keywords.

We identify search terms that indicate strong purchasing intent, helping you position your ads in front of people who are actively looking for your products or services.

By analysing search volume, competition, and cost-per-click, we focus on the right high-intent keywords and bid strategies, aiming to deliver the best possible results within your budget.

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02

Bid Strategy Optimisation

We develop tailored bid strategies that balance cost efficiency with ad visibility, ensuring you’re not overpaying for clicks while maintaining strong positioning in search results.

Our Paid Search Specialists constantly review and adjust bids based on performance data, audience behaviour, and competitor activity. Whether using manual adjustments or automated bidding strategies, we fine-tune your campaigns to drive the lowest cost per acquisition and maximise return on ad spend.

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03

Ongoing Account Optimisation

We regularly review ad copy, imagery, landing pages, and campaign structures to enhance relevance and engagement. This includes A/B testing different ad variations, refining audience targeting, and improving ad extensions to increase click-through rates.

By staying proactive with optimisations, we help reduce wasted spend, improve ad quality scores, and ensure your campaigns consistently deliver the results you need to grow.

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04

Performance Tracking & Reporting

We provide detailed monthly reports that breakdown your campaign performance, focusing on key metrics like conversions, cost per acquisition, click-through rates, and total ad spend. This gives you complete visibility into how your Paid Search campaigns are performing.

Our reports deliver clear insights, helping you understand the impact of your campaigns and make data-driven decisions to grow your business.

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Benefits of our Paid Search services?

Partnering with a experienced Paid Search agency is the ideal option for established businesses looking to capture high-intent traffic and cost-effectively increase sales.

Maximised ad visibility

We always follow best practices and use our extensive Paid Search experience to maximise ad visibility with your ideal customers.

More high-intent traffic

By refining your targeting and focusing on high-intent keywords, we ensure your ads attract website users who are more likely to convert.

Cross-platform reach

Working across multiple ad platforms, like Google Ads and Microsoft Ads, we expand your paid search visibility and reach across various search engines and partner sites.

Higher conversion rates

With frequent ad copy and keyword optimisations, landing page reviews, and A/B testing, we aim to maximise your conversion rates and return on ad spend.

Smart budget optimisation

We constantly analyse ad performance and adjust your bids to help you increase your reach, clicks and conversions while avoiding overspending and budget waste.

Flexible campaign management

Our Paid Search services are completely flexible. If you need to upscale your campaigns or pause things for a few weeks, you can do so anytime.

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FAQs about our Paid Search services

How much do your Paid Search services cost?

Our Paid Search agency management fees typically start from around £1,500+VAT per month. However, this will vary depending on the size of your project and the ongoing monthly hours needed to manage and optimise your ad accounts.

To get an accurate quote for your Paid Search project, get in touch.

Can I run Google and Microsoft Ads together?

Definitely! While Google Ads should be your main priority, we can easily import your campaigns directly to Microsoft Ads to expand your reach and generate more leads.

While Google has a larger search market, Microsoft Ads often have lower competition and cost-per-click, making them a cost-effective way to capture additional traffic.

Our Paid Search strategies involve a joint strategy where we manage and optimise your campaigns across both platforms to ensure consistent messaging, efficient budget allocation, and the best possible return on ad spend.

Does Paid Search work with a small budget?

Yes, Paid Search can still be an effective way to drive more leads and revenue with a small budget, but this depends on your industry, products, and target keywords.

We have some clients who see great results on as little as £100 a week on Google Ads and others who spend upwards of £1,000 each day.

We work with you to understand your business, goals, and budget and create a strategy that suits you. With effective campaign management, continuous optimisations, and the right bid strategy, we ensure your budget delivers the best possible results.

How does Paid Search differ from Paid Social?

Paid Search targets users actively searching for products or services, making it intent-driven and ideal for increasing leads or sales. Paid Social, like Meta or LinkedIn Ads, focuses on audience targeting, building brand awareness, and engaging users who may not be actively searching.

With the correct setup, both can work well together. Paid Social expands reach, builds brand awareness, and nurtures interest, while Paid Search turns ready-to-buy customers into leads and sales.

Learn more about our Paid Social services.