Paid Social Agency

Q: How does Paid Social retargeting work?

As part of your Paid Social strategy, weu2019ll help you understand your ideal customers and create audience segmentation that allows you to target specific groups of users based on their characteristics and behaviours.nnWe define audience segments using the following:nnDemographics: Age, gender, location, etc.nInterests & Behaviours: Hobbies, purchasing habits, and engagement history.nJob Roles & Industries: Particularly useful for B2B advertising on LinkedIn.nLookalike Audiences: Finding new users similar to your existing customers.nnBy refining your audience and creating ad variations tailored to each segment, we ensure your ads are shown to the people most likely to engage and convert.

As a trusted Paid Social Agency, our specialists help you build brand awareness and grow your engagement and conversions through targeted social ad strategies. Whether you need Facebook, Instagram, or LinkedIn Ads, we handle every aspect of campaign planning and delivery for you.

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Discuss your Paid Social project with one of our PPC specialists.

Want to learn more about our Paid Social services and discuss your goals with a specialist? Fill in the form below to request a callback, and a member of our team will be in touch shortly.

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We grow your brand awareness, leads, and sales with tailored paid social campaigns.

Paid social can be an incredibly cost-effective way to get more eyes on your brand, products, and services through social media. We create engaging ad campaigns that use strategic social media placements and focused audience targeting to get your ads in front of the right people across Facebook, Instagram, LinkedIn, and more.

Here’s how our Paid Social ads services help your business grow…

Growing brand awareness.

We create targeted paid social campaigns to showcase your brand and offerings to engaged users, increasing visibility, establishing credibility, and brand recognition with your audience.

Nurturing leads and sales.

Using clear ad funnels, we guide your audience through the buying journey, from awareness to conversion, nurturing them at each stage with great content and personalised offers.

Retargeting lost opportunities.

We help you re-engage website visitors who haven’t converted, reignite their interest in your brand, and naturally guide them back to your contact forms and product pages.

Connecting your brand and products with the right people, at the right time.

Our Paid Social services help you connect with your ideal customers on the social platforms they spend the most time on. We create highly targeted ads that capture attention, drive engagement, and convert your social media audiences into leads and sales that drive growth.

Damteq's PPC team laughing at their desks.

Ad Creation & Testing

Our Paid Social Specialists create compelling visuals and persuasive ad copy and use clear calls to action to build interest with your audience and drive engagement.

By A/B testing different formats, copy, and creatives, we identify what drives the highest engagement and conversion rates across your audience segments. We continuously test and optimise your ads to improve performance, lower costs, and keep your campaigns fresh and compelling.

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Audience Segmentation & Targeting

By creating audience segments based on demographics, interests, behaviours, and intent, we ensure your ads are shown to those most likely to engage, improving your ad reach and efficiency.

We continuously monitor your campaign performance and adjust targeting and ad copy to improve relevance, increase conversions, and reduce wasted ad spend.

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Ad Placement Optimisation

We analyse performance data to determine the best ad placements across social feeds, stories, in-stream videos, and audience networks.

We continuously optimise your ads for high-performing placements to ensure your ads are seen in the right context to drive engagement and conversions.

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Budget Management & Optimisation

To make the most of your Paid Social budget, we’ll work with you to allocate spending strategically across platforms, audiences, and ad formats based on campaign performance data.

By scaling high-performing campaigns and adjusting bids where needed, we ensure your budget is spent where it delivers the best results, maximising your return on ad spend while keeping costs under control.

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Benefits of our Paid Social strategies.

Paid Social is perfect if you’re looking to build brand awareness and generate leads and sales by putting relevant ads in front of target social media audiences.

Maximum audience exposure

We use our knowledge of Paid Social targeting and platform-specific tools to ensure your ads appear in front of the right people and increase engagement.

Increased lead quality

We refine your targeting based on interests, behaviours, and intent to attract users who are more likely to engage with your ads and convert them into customers.

Multi-platform reach

We run campaigns across major social platforms like Meta and LinkedIn, ensuring your business reaches the right audience wherever they spend their time online.

Stronger conversion rates

Through A/B testing, ad improvements, and audience adjustments, we continually optimise your ads to improve engagement and drive more conversions.

Smart budget allocation

We monitor your campaign results closely and reallocate spending to your best-performing ads and audience segments to maximise your budget.

Full campaign flexibility

Our Paid Social services are completely flexible. If you want to scale up, refine your strategy, or temporarily pause ads, all you’ve got to do is let us know.

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FAQs about our Paid Social services

How much do your Paid Social services cost?

Our Paid Social agency management fees typically start at around £1,500+VAT per month. However, this will vary depending on the size of your project and the ongoing monthly hours needed to manage and optimise your ad accounts.

To get an accurate quote for your Paid Social project, get in touch.

What types of ads can I run with Paid Social?

Paid Social offers a range of ad formats designed to suit different objectives, including:

Image Ads: Single static images with compelling messaging.
Video Ads: Engaging video content to showcase your brand or product.
Carousel Ads: Multiple images or videos in a swipeable format.
Lead Generation Ads: Built-in forms to capture leads without users leaving the platform.
Retargeting Ads: Target users who have previously interacted with your brand.

We can create a strategy based on your business goals and use the right ad formats to help you achieve great results, whether your goals are brand awareness, lead generation, or driving sales and growth.

How does Paid Social retargeting work?

As part of your Paid Social strategy, we’ll help you understand your ideal customers and create audience segmentation that allows you to target specific groups of users based on their characteristics and behaviours.

We define audience segments using the following:

Demographics: Age, gender, location, etc.
Interests & Behaviours: Hobbies, purchasing habits, and engagement history.
Job Roles & Industries: Particularly useful for B2B advertising on LinkedIn.
Lookalike Audiences: Finding new users similar to your existing customers.

By refining your audience and creating ad variations tailored to each segment, we ensure your ads are shown to the people most likely to engage and convert.

How does Paid Social retargeting work?

Retargeting helps you reengage users who have interacted with your brand or website before but haven’t yet converted. We track website visitors, social media engagements, and past customers and create tailored ads that are served to these audiences to encourage action.

Retargeting works by:

Tracking user activity: Identifying those who have visited your site or engaged with your ads before.
Segmenting audiences: Grouping users based on their level of interaction.
Delivering personalised ads: Showing helpful and engaging content or personalised offers to bring them back to your site.

This approach helps recover lost opportunities and revenue by increasing your conversion rates.