Instagram has been around for 10 years (feel old yet?). Even though it’s been around for this long, it doesn’t mean you’re an Instagram guru if you started using it in 2010. The platform, algorithm, and social media marketing strategy has changed a lot since its launch.
The biggest change since 2010 is the number of businesses that recognise the benefit of Instagram for social media marketing strategy. In 2017 over 25 million businesses were active on the platform, this is a staggering amount when you think it was only 7 years old at this point.
Instagram’s range of features can be used to show a more personal side of a business, which is great for developing brand loyalty and a stronger connection with consumers.
So, if you’re wondering how to get the most out of Instagram for your social media marketing strategy, then read on to find our top tips to help you use this platform better.
Reach Out to Your Audience
Engaging with relevant hashtags and users helps to increase your own engagement rate and improve your social media metrics. Doing this on a daily basis will drive traffic to your profile, and if your content is engaging your new found traffic should convert to followers.
Be Unique
Creating a social media marketing strategy can be daunting, but it doesn’t need to be! There are a range of questions to ask yourself that will help when creating a social media account. Think about how you want to gain followers, and how to generate leads with social media.
There is one way to stand out on a platform where there are millions of users. Be unique and create content that mirrors your style.
Use the Platform for What It’s Made For
There are a huge number of users who don’t use Instagram to its full potential.
Instagram is a platform based on sharing images, graphics and much more… It’s important to remember this when sharing content. Posting content that is smaller will lead to less engagement.
The easiest way to think about it is would you like to see a photo that is almost the size of one swipe or the size of a banner? Exactly, take time to format your content and you will see the results.
It Doesn’t Grow Overnight
Instagram is just like a plant (no… I’m not joking), it doesn’t grow overnight, but with a lot of care it can flourish over time.
If you want overnight success then I’m guessing you’ve already looked at purchasing likes and followers. Unfortunately, this route of social media marketing will end up with two results; getting banned from the platform, and not being able to generate leads with social media.
As frustrating as it can be, using these tips over time will result in better metrics for any account. It’s key to remember that having thousands of followers, with minimal likes can be seen as fake and untrustworthy.
Don’t Be a One Trick Pony
If you think that the platform’s other features will help you achieve your goals, then make sure you use them.
Utilising all Instagram features will also let the platform know that you’re an active user, which puts you on the good side of the algorithm. You’ll see an increase in views, followers, and engagement, because Instagram promotes accounts that are consistent with all features.
Need Help With Your Social Media Marketing Strategy?
We’d love to have a conversation about increasing your online presence and generating leads for your business with social media marketing.
Get in touch with our team of digital marketing experts on 01329 277 082 or send us a Direct Message on Instagram, Facebook, Twitter or LinkedIn!
