Migration SEO Services

Our Website Migration SEO services are designed to help you maintain your organic rankings throughout your website migration process by managing redirections, importing valuable content, and ensuring the smooth transfer or domains.

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Discuss your migration project with one of our SEO specialists.

Want to ensure your migration goes smoothly with as little impact on your SEO as possible? Fill in the form below to request a callback, and a member of our team will be in touch to discuss your project.

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Helping you maintain SEO performance throughout the migration process.

Migrating your website can be a delicate operation, one that can seriously impact your SEO if things don’t go as planned. We help to minimise any loss of rankings and traffic with careful planning, website migration support, and ensuring all pages, content, and your domain are transferred smoothly and correctly.

Here are some more ways our Migration SEO services support your SEO…

Ensuring a smooth transition.

Migrating your website can be a big task that needs to be carefully handled. We work with you to ensure your migration process goes smoothly without impacting your SEO performance.

Minimising your downtime.

We set-up holding pages, handle domain transfers, and properly manage your redirects, ensuring minimal service disruption to your website with a fast, effective migration.

Monitoring for critical errors.

We will continue to monitor your site health post-migration to ensure there are no dead links, 404 errors, or server issues that could affect your user experience or SEO.

Detailed planning that ensures a smooth and effective migration.

Our SEO specialists work closely with to create a clear timeline of actions that prepare your website for migration. We carefully plan and consider each step to ensure your website migration goes smoothly and effectively, keeping any service disruption, downtime, or SEO impacts to a minimum.

Managing Redirections

When moving to a new website, your page URLs and hierarchies will likely change.

We’ll help you transfer or set up properly formatted 301 redirects to ensure any older pages are rerouted to the new URLs.

This minimises the risk of dead pages (404 errors) or redirection loops, which can severely impact your user experience and SEO performance.

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Domain Transfers

If you’re switching to a new website platform or hosting provider during your site migration, you may need to transfer your domain or change your DNS settings.

Working closely with your hosting provider, or our internal Web Support team, our SEO Specialists can handle your domain transfer and any DNS changes for you.

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Content Migration

Built up a lot of valuable content on your current website? Our SEO Specialists can help you transfer this content to your new website and ensure it’s optimised for search engines.

We can also help you remove outdated or irrelevant content to ensure your new website is only packed with valuable, up-to-date content that both Google and your users want to see.

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Technical Fixes & Support

Through continuous monitoring and routine website health checks, our SEO specialists are always on hand if any technical issues occur during or after the migration.

We can help fix any critical site error, broken links and pages and resolve any other technical issues that could impact your SEO.

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Benefits of our Migration SEO services.

Our Migration SEO services gives you access to our team of experts who are on hand to ensure a smooth, and hassle-free migration. Here are a few more benefits:

Minimal impact on SEO

We create a clear action plan with realistic timeframes to ensure your website migration goes smoothly and has little to no impact on your organic ranking.

Retained link equity

By carefully managing redirects and fixing broken links, we ensure the page authority from your backlink profile is carried over to the new site, preserving your rankings.

Critical error prevention

From fixing 404s to resolving crawl errors, we ensure your website migration is smooth and free of technical issues that could harm SEO performance.

Redirect mapping

We ensure that any existing 301 redirects are successfully imported to your new website and manage any additional redirects needed to prevent 404 errors.

URL structure optimisation

Our SEO Specialists can help refine your page URLs to be more concise and SEO-friendly. This helps to improve page crawling, indexability, and search visibility.

XML sitemap creation

We can create a clean and accurate XML sitemap for the new site, helping search engines quickly crawl, understand, and index key pages on your website.

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FAQs about our Migration SEO services

Why is it important to consider SEO during a migration?

Considering SEO during a website migration is vital because it helps preserve your rankings, organic traffic, and search engine authority.

Without proper SEO support, you risk losing visibility as search engines may struggle to recognise your new site structure.

Redirects, metadata preservation, and thorough post-migration checks are all essential to ensure your site remains optimised and accessible to users and search engines.

What steps are involved in migration SEO?

Our Migration SEO services follow a detailed process to minimise disruptions.

We work with you to create a comprehensive migration plan, identifying key pages and content to preserve. Creating a proper redirect strategy ensures old URLs point to their new counterparts and helps us maintain your website traffic and authority. On-page SEO elements like title tags, meta descriptions, and structured data are carried over, too.

After migrating, we conduct thorough testing to identify and fix issues such as broken links, crawl errors, and duplicate content, ensuring a smooth transition to your new website.

How long does a website migration take?

The time it takes for a website migration to be completed depends on the size and complexity of your website. Smaller websites can be migrated within a few days, whereas bigger sites may take several weeks to complete.

Key factors include the number of pages to migrate, how much restructuring is needed, and allowing enough time to conduct thorough testing and health checks to avoid missing any technical issues that could impact your SEO.

We create a detailed plan with realistic timeframes to ensure the migration process can be completed efficiently while minimising downtime and traffic loss.

Can a website migration improve my SEO?

As long as your new website has been built in in-line with SEO best practices, then migrating to your new website can have a big effect on your SEO performance.

Throughout the migration process, we’ll also help ensure that your site structure, page speeds, and user experience are up to scratch and in accordance with Google’s guidelines.