Website Redesign and SEO Strategy for Fire & Security Specialists, Croma Fire & Security
Overview
Croma Fire & Security is a family-run fire safety and security company that has protected homes and businesses across the South of England for over 50 years. From intruder alarms, CCTV and access control to fire alarms, extinguishers and risk assessments, they deliver trusted, accredited solutions for both domestic and commercial clients.
They approached us for a website that reflected the business’s standing and could support their continued growth. Our goal was to modernise their digital experience, make every solution easy to find, and lay the groundwork for an ongoing SEO project.
Designing a new, intuitive experience for Croma’s key audiences and ideal customers.
We started with discovery and UX strategy, getting to know Croma’s business, their range of solutions, and the two audiences the site needed to serve.
Homeowners and commercial buyers have very different questions and follow different buying journeys. Our UX specialists created a reworked content architecture so that each visitor is guided to the solutions most relevant to them, with fewer barriers to making an enquiry.
We combined this clearer, more intuitive journey with a refreshed web design that perfectly suits the Croma branding and does justice to the scale and professionalism of the business behind it.
Creating an on-brand design and building a fast, modern website platform.
With the design and UX structure in place, our web developers turned the designs into a modern, state-of-the-art website that conveys the authority of the Croma brand on every page.
Leading with their “Protection that looks ahead” message, the homepage sends visitors down one of two paths: protect your home or protect your business, then into detailed pages for every product and solution under the Croma brand.
Our developers made sure to create a fast, high-performing platform that works seamlessly across every device, with SEO best practices followed throughout the build to provide a solid foundation for the future.
Standout features of the new site include:
- A clear domestic and commercial split that routes each audience to the right solutions
- Dedicated pages for every security and fire solution, from CCTV and access control to fire alarms and risk assessments
- Industry landing pages covering healthcare, hospitality, utilities, education and government
- A Customer Area with 24-hour emergency call-out requests
- An interactive home security quiz to engage visitors and drive enquiries
- Prominent accreditation and trust badges throughout
Driving organic visibility and growth with dedicated product pages and content.
With the new website live, the next step was to work in close partnership with the Croma team on an ongoing SEO project.
Our SEO specialists carried out technical optimisation and performance improvements to keep the site fast and healthy, but the core of the strategy was focused on content.
Croma’s range of solutions is broad and technical, and every solution is something people search for. We created dedicated, individual product pages for their fire and security products, then backed each with in-depth articles that build authority and answer the frequent questions their customers ask, as well as the needs and concerns they have.
The goal here was to increase the number of relevant searches the new Croma website could rank for and appear in, and to build topical authority that helps the website grow over time.
Since the start of the SEO project, we’ve seen solid increases in ranking keywords, search visibility, and website traffic that continues to build.
These stats show Croma’s SEO performance from 1st January to 30th June 2026, compared to the same months in 2025:
- Ranking keywords increased by 415%, from 47 to 242
- Organic impressions increased by 176%
- Organic website sessions jumped 477%, from 265 to 1,530
- The estimated value of organic traffic rose 4,174%, from £17 to £726.60
The result
Croma now has a website that reflects the quality of the business and works well for both their homeowner and commercial audiences.
Built with performance and search in mind from the start, it gave us a strong base for the SEO work that followed, and we are seeing clear progress in Croma’s rankings, visibility, and traffic.
With plenty still to build on, we are dedicated to supporting Croma’s SEO and digital growth over the coming months and years.
