Brand Creation, Web Design, and Marketing for The 247 Dentist
Overview
The 247 Dentist provides emergency dental appointments and out-of-hours dental care in Southampton, Brighton, Poole, Sutton, and other areas across the UK.
When Dr Darling came to us, he already ran a well-established dentistry practice, but he wanted to revolutionise the dentistry market by creating a network of partner clinics offering emergency, out-of-hours treatments across the UK.
Coming to us with just a concept, we were tasked with the complete brand creation, website design and development, and digital marketing strategy to turn his idea into a reality and make a big entrance into the dentistry market.
The Strategy
With the aim of creating a clean and simple user journey, we created a brand from scratch for the client’s new business concept that would revolutionise dentistry. As part of the brand project, we created a full range of unique brand designs, from logos to signage and marketing collateral.
We were also tasked with designing and developing an easy-to-navigate WordPress website that allows users to search for local emergency dental services and would serve as an essential tool for business growth.
After completing and launching the branding and website aspects of the project in late 2021, we turned our attention to a multi-channel inbound marketing strategy, focusing on PPC, SEO, and UX.
The Result
Since the start of the project, we’ve taken this brand national, with over 20 sites across the UK, and still growing.
As a result of the collaborative marketing strategy, we have helped The 247 Dentist scale rapidly to where they are today, with over 10,600 phone call enquiries coming in last year from just the PPC campaigns alone.
10,679
Phone call leads in 2023
11,400+
Avg. monthly website sessions
24
New clinic location launches since 2019
