Web Development, Branding, and SEO for Sale Group
Overview
Sale Group is a family-run business group that has specialised in building services since 2000. Offering various mechanical and maintenance services to high-profile budlings and clients, they came to Damteq wanting to redesign and reposition their branding to reflect the calibre and reputation of their clients, the quality of their work, and the company’s heritage.
As well as the branding, they wanted a new website that demonstrated their people-first values and showcased their client projects – this would be a tool to help them reach their objective of becoming a £50m turnover business.
The Strategy
It was clear that it needed a whole new look, so we got to work on creating bespoke website design and branding concepts that were consistent and reflective of their work calibre and the clients they support.
Our UX specialists conducted in-depth research and worked with our web design experts to create a website that didn’t just look the part but also offered a stellar user experience to Sale Group’s target audience.
Once the website went live, we followed this up with a comprehensive marketing strategy to help give them a post-launch marketing boost and get them on the way to reaching that £50m turnover objective.
The Result
We delivered a complete overhaul to their branding, website structure, and messaging to create a more regal website experience.
In terms of marketing, we helped them achieve top-of-page positions for over 20 relevant high-volume keywords through a focused SEO strategy, helping to drive more traffic and leads through their website.
167%
Increase in organic traffic
130%
Increase in avg. session duration
87%
Increase in qualified website enquiries
