Specialist UX Agency building better customer experiences with humans in mind.

User Experience and Web Usability

What is User Experience (UX)?

User Experience (UX) is the overall experience that your users have when interacting with your website. This experience is influenced by various aspects of the users’ interaction, like design, usability, accessibility, and overall satisfaction.

A good user experience should exceed your users’ expectations, and your users should be able to easily navigate and understand information and accomplish their goals without frustration.

A bad user experience is when your website is difficult to use, confusing, or frustrating. All this can lead to increased site abandonment and, subsequently, fewer conversions and less revenue.

UX Agency in Hampshire

How is UX used throughout a website build?

As part of our Web Design and Development projects, we include a complete UX Research & Implementation strategy to ensure your website offer a great experience from launch.

Before we even start talking about your website’s design, we get a better understanding of your business and your customers. We’ll find common pain points across your customers’ journey and solutions to these problems.

When it comes to the actual build, we use this information and our tried and tested approach, which considers human psychology, usability heuristics, and UX best practices, to create a website that engages your customers and increases the time spent on site, customer engagement, and conversions.

UX Heuristic Analysis Experts

How is UX used for existing websites?

If you’re looking to optimise the User Experience of your existing website, we’ll review your site and conduct a heuristic evaluation to assess if your website adheres to UX best practices.

Whether you want to look at a specific area of your website, or a full evaluation, we’ll provide a detailed report to help you understand your current friction points and recommended changes that’ll fix these areas and improve your UX,

These recommendations can be sent to your internal team for them to implement, or with access to your website, we can implement the changes and optimisations for you.

Specialist UX Company in Hampshire

What's the difference between UX and UI?

Your User Interface (UI) encompasses visual and interactive elements your users encounter, like buttons, menus, icons, and typography.

User Experience (UX) is the overall experience that your users have when interacting with your website and includes ease of use, page load speed, and the usefulness of information.

If your website is beautifully designed but hampered by slow load speeds and irrelevant content, your users will go elsewhere. The same goes if your website is packed with value but has a UI that is too complicated to understand and use.

Striking the right balance of great UX and UI is vital for keeping your users engaged and driving them towards conversion points.

Website UX Experts

Our Approach to User Experience

Our UX Specialists take a strategic approach that utilises their vast experience and knowledge of UX best practices and human psychology to create human-centred, well-performing customer experiences.

Using this approach, we conduct in-depth analyses that benchmark your site and produce reports and recommendations to help you make informed decisions that are backed by data when optimising your User Experience – removing all the guesswork.

Web Usability Best Practices

Jakob Nielsen's Usability Heuristics

Jakob Nielsen is a well-renowned web usability consultant who has performed various studies over the years into the complexities of UX & UI. The result of these studies is the ten Usability Heuristics that Nielson states are essential for proper interactive design.

We use these heuristics in our UX audits to check that a website conforms to best practices or if tweaks need to be made to improve your website’s ease of use and structure.

Human Psychology and its Influence on UX

Gestalt Principles in UX

The way we analyse your UX is deeply rooted in human behaviour and psychology. A big part of which is the ‘Gestalt Principles’.

The product of dozens of psychology and behavioural studies, these principles explain how people perceive different elements, designs and information formats.

We use these principles in our UX audits to ensure your website is easy to understand and navigate and is free of any overly complex elements and shapes that can cause a disconnect with users.

Experts in Business Growth

Ongoing Business Growth Advice & Support

We know that business growth is about more than just revenue figures on a spreadsheet.

It’s about the stressful late nights spent working towards a vision, the seemingly infinite setbacks you have to overcome, and the countless times you pick yourself up and keep going, even when the odds seem stacked against you.

When you work with us, you get more than just leads and sales. You get ongoing business growth support with access to our team’s business growth knowledge and experience gained over the last 17 years.

If you’re ever second-guessing your business growth plan, struggling to overcome unexpected challenges, or need to bend the ear of someone who knows their stuff, we’re only ever a phone call or email away.