Whether you’re creating a website yourself or plan on hiring a web design agency, there are four key factors to consider when designing for specific industries like the care industry.
Content Accessibility
With any website, easy access to content is paramount, but even more so when designing for the care industry.
Your web design agency should ensure the UX design is created with your target audience in mind. For example, if your audience is the elderly you need to ensure your navigation is clear and easy to use.
All relevant content should be easily accessible and labelled, and all Call to Actions should be obvious and prominent in the design.
Audience Friendly Global Styles
Your web design agency, or digital team should take the same consideration with your global styles. Using suitable fonts and graphics for you target audience is also essential when designing a website for the care industry.
Consider eliminating hard to read fonts (such serif fonts) and small bodies of text. Your global font settings need to be adjusted to cater for your elderly audience.
You may also want to consider keeping your text bodies short on any call to actions or actionable areas, too much text may disengage your audience.
Conscious Content
The tone of voice and content curation for your website also needs to be taken into consideration.
Although you may want to portray your care establishment as friendly, it is quite easily to for this come across as unprofessional if over done. The ideal content would represent your business as professional & trustworthy, as well as friendly.
Finding the balance is important as you don’t want to be perceived as overly formal as this may have a uninviting appeal.
Solid Optimisation
A professional web design agency should provide good multiscreen optimisation for the majority of websites. If the experience of your website doesn’t translate well into mobile, you’re going to have a problem with keeping your users there.
Most users will likely be viewing your website via a tablet or mobile, so making sure your website is easy to use and navigate on all devices is paramount.
Remember, Google ranks mobile optimised websites. If your website isn’t mobile friendly, you possibly lose your SERP rankings and end up in a weaker position online. Mobile optimisation is a fundamental part of all web design in modern times.
Overall, any good website design comes from solid background research on your audience, tone voice, industry and design. You need to factor all of this into your web development process in order to fine tune the UX design and create an experience that’s perfect for your users.
If you continue maintaining and analysing your audience and their best preferences, you can apply that information to make a better design experience.
Get Help From a Web Design Agency
We’re a digital marketing and web design agency who specialise in developing bespoke websites for all industries. Why not get in touch for a chat about your overall goals and discover how we can help create the perfect website for your care home.
For more information and real-time updates on what we do here at Damteq, follow us on LinkedIn and Instagram.
