Video Marketing – The Magic Bullet
Video is one of the most effective marketing tools available to any business. If you’re wondering ‘can video boost my marketing?’ I’m going to explain to you why video is so effective at increasing your marketing returns and why.
Is Video Really That Good?
Statistics around video marketing back up its effectiveness:
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Marketers who use video grow revenue 49% faster than non-video users.
- Sixty-four percent of consumers make a purchase after watching branded social videos.
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- Social video generates 12 times more shares than text and images combined.
In short yes, video is really good way to boost your marketing and the data backs that up.
What Does Video Do?
The way that video can boost your marketing is that it acts as a multiplier. You can add video at any stage of your marketing funnel and it will increase results at that stage. Additionally, video can be used across your whole marketing strategy to increase your overall returns on marketing spend.
For example if you’re running a Facebook ad campaign and you’re currently just running text based ads. You may get 1/100 people to click through on your advert. By using effective video that click-through rate will dramatically increase. The amount varies depending on your industry and service however up to an 80% increase is commonly quoted.
If you don’t have a home page video and you add one, again you’ll see an increase in leads from that source. It is worth noting that as video is a multiplier it doesn’t work on its own. Video is an effective cog in your overall marketing strategy.
Why does video boost my marketing?
The reason video marketing works so effectively in this way is that video is firstly the most engaging form of content. It is very easy to consume because it requires minimal effort from the viewer.
Additionally, it is the fastest way to inform and build confidence in your product or service. Being informed about someone’s business and having confidence in a business’s abilities is a key factor to someone committing an interaction with you. Whether that be a sale a lead, engagement on social media or someone investing in you.
How can I incorporate video marketing into my strategy?
Whilst video marketing is a very powerful tool as discussed. It does still need to be done correctly. If you’re looking for a Hampshire based video production company (servicing Portsmouth, Southampton, Winchester, Chichester and Bournemouth) get in contact with Vision Productions. They provide video focused on getting you more results with your marketing and work very closely with us at Damteq.
