In the second part of our trends series, here are some of the top marketing trends to look out for in 2019.
The use of chatbots is on the rise
If you have a read of our blogs over the past few months, you’ll know we have a keen interest in the use of chatbots instead of website forms. In fact, we’ve already jumped right on the chatbot hype train and removed our enquiry forms.
Chatbots like the Drift platform add an instant level of minimal barrier communication that puts the power back in the hands of the customer to decide when and where conversations will happen.
Here are 5 key benefits of chatbots for conversational marketing
Voice Search will soon be great for Local Businesses
With everyone looking for ways to make life easier, it is not surprising that we are seeing an increase in the number of voice searches being made.
58% of consumers used voice search on their mobile device or smart speaker to find local businesses in 2018 and 46% of voice search users look for a local business every day
Now whilst the number of households with a smart speaker is at only around 13%, it’s an area that is quickly seeing growth in popularity and will be a key area for SEO in the coming years and it’s best to be ahead of the curve so you can capitalise on this area of search as much as possible.
To get your website ready for voice search ranking, you need to look at more conversational content that works with the types of questions and phrases people are asking.
Marketing will become more conversational
We’ve got a lot of other articles on conversational marketing so I won’t bore you with a load of the same information but conversational and its one-to-one approach to marketing is definitely going to continue to grow in 2019 and beyond.
Learn more about conversational marketing and how to write conversational content here.
Facebook Demographics are Shifting
Once seen as the social marketing platform of choice, Facebook may be reaching its peak…at least with some demographics.
Between 2016 and 2018 the number of Facebook users in the 55+ age demographic have increased over 25% and users in the 35-44 demographic have increased by 1.3%.
With the recent data breach affecting 14 million users, fake news and political propaganda, Facebook is seeing a continuing drop in the popularity of younger demographics.
Based on these changes we expect to see even further changes in how different demographics appear on each social channel meaning businesses will need to reevaluate which channels are most effective for their social marketing strategies.
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