Spark Meaningful Conversations
Engaging content is the backbone of your inbound strategy. We create strategic content that will drive engagement, educate visitors and convert leads.
Build Trust & Authority
Trust can’t be bought, it must be earned. We develop trust with your audience by creating content that answers their problems and satisfies their curiosity.
Improve Your Search Engine Visibility
Great content not only informs and engages your audience but it helps Google to understand the relevance of your website and builds up your authority score.
Nurture Leads & Prospects
Content can fit into many stages of the inbound process and we can create content to nurture your prospects through each stage from the initial conversation through to the final conversion.
Writing regular quality content helps you build authority in your industry by becoming a resource of information.
A content strategy gives you a clear direction of who you are targeting, what their needs are and how best to reach them.
We start content marketing campaigns with a thorough discovery process to highlight your biggest challenges with content and your top goals and priorities to make improvements. We work with you to determine the right forms of content for your audience and the best distribution and promotion channels to reach them.
With a clear picture of your aims, competitors and target audience, we create content with specific, targeted goals in mind as well as structured content calendars and strategies. We can work with you to create blogs, infographics, articles, lead magnets, email newsletters, interactive quizzes and more.
Search Engine Optimisation
With a thorough knowledge of your wider business goals, we integrate a solid keyword strategy throughout all of the content we create for you to help your brand rank for attractive and valuable keywords and drive organic traffic to your website.
Social Media Marketing & Advertising
You can’t succeed in social media if you don’t have something interesting to say, so at the heart of every social media strategy lies content. We can help you to structure your social media posting around a central content marketing strategy. If you prefer we can write and publish the posts on your behalf.
We work with businesses to research, write and schedule targeted social media management strategies to drive traffic to their websites and grow their following online.
What types of content can you create for my business?
The content you create for your business will depend on your goals, campaign and the message you are trying to get across.
We can create content in the form of blogs, articles, infographics, email campaigns and social posts, We’ve even shot videos and taken images where necessary!
Can I write the content and get you to optimise it?
Of course! In many cases, you will be best placed to actually write the content about your industry. Many of our clients write their own content (Blogs, Email Campaigns, Articles etc…) and then they send them to us for SEO and optimisation to fit perfectly into their larger inbound marketing strategy.
What Results Can I Expect from Content Marketing?
This is a difficult question to answer as it depends on a large range of variables such as your business, industry, competition, goals, audience and location.
Content Marketing is the support for your other marketing activities such as Social Media, Email Marketing and SEO. A technical review of your whole strategy will help outline key benchmarks for your specific business and campaign.
How much does content marketing cost?
The cost of our content marketing services varies depending on the size of the project, the regularity and complexity. The cost for a one off article would likely cost in the region of £200+ VAT, where a long term content strategy starts at £800 + VAT per month.