Incredibly Creative and Commercially-Minded Branding Services, Backed By Market Research.

Branding Workshop & Client Discovery Session

At the start of your branding project, we’ll have a free-flowing discussion about your business goals, target audience, and typical day-to-day activities.

This gives our team a good understanding of your business and your requirements, which helps them establish a baseline tone of voice, define your branding preferences, and identify some of the issues you would like to address with the project.

Audience & Market Research

With a solid understanding of your business and what you want to achieve, we conduct in-depth audience and market research.

By understanding the competitive landscape in your sector, analysing competitor brands, and thinking about your brand from your audience’s perspective, we can design and create your brand to stand out from the crowd and resonate with your ideal customers.

Mood Boarding & Exploration

Diving deep into inspiration, we source visual elements, designs, and comparisons that we compile into branding mood boards. These mood boards allow us to demonstrate our working thoughts and creativity, helping us test and refine tangible design ideas based on your brief.

Logo & Branding Concept Creation

This is the fun bit. Sketching, drawing, editing, and warping. This is where we develop our ideas into defined logo and brand concepts.

Our design team will create multiple designs and logo variations, testing different illustrations, typographic styles, and icons. It’s all about what will work for you, the brief and goals we’ve defined, and, most importantly, your audience.

Colour, Typography & Refinement

Once the raw concepts have been created, we refine and sculpt them into final versions that we showcase to you.

Our designers spend time tweaking and fine-tuning the typography and iconography for your brand and developing primary and secondary colour palettes, basing their design decisions on the project brief, your business goals, and your ideal customers.

Presentation & Delivery

With all the elements combined, we present the concept, colour, typography, and brand mockups to you, reiterating the brief and providing the rationales for design choices and how we’re solving or achieving defined issues or goals.

Working collaboratively with you, we then make any final amendments and tweaks until you are happy to approve and sign off your fresh brand designs!

Brand Guideline Creation

With your new branding approved and ready for use, we’ll create in-depth brand guidelines for your internal teams to follow to ensure consistency in your website, social media posts, physical marketing assets, and other marketing channels.

These comprehensive brand guidelines cover the dos and don’ts of using your brand assets, such as logo usage, and consistent messaging, language, and grammar patterns.