Certified Google Premier Partner

Incredibly Creative and Commercially-Minded Branding Services, Backed By Market Research.

Branding is more than just a logo; it's everything. It's what you stand for, what makes you different, and what your customers buy into. With our branding services, we create a visual brand identity, backed by audience and market research, and develop a positive brand experience that will help you stand out from your competitors and build strong and meaningful connections with your ideal audience.

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What is Brand Design?

What is Brand Design?

Brand design is strategically creating your visual identity (logo) and other visual materials, like social media designs, to spark the desired emotional connection in your customers and create a long-lasting positive impression.


Through our design process, we’ll workshop what makes your business and service or product offering unique, develop the tone and presentation of your brand and deliver materials that communicate who you are and why your audience should care.


Full Brand Creation.

We don’t just create logos; we design and assemble complete branding packages that include custom typography, motifs, branded imagery and document templates, and updated brand guidelines.

Market Analysis.

We always validate our creative ideas with accurate data. We conduct user research and market analyses for all our branding projects to ensure we’re not just creating pretty visuals but building an engaging brand with your ideal customers in mind.

Branding Design Experts.

Our creative, commercially-aware graphic designers can take full charge of your branding design process, liaising with you to understand your goals and the direction you would like to take with your brand.

Brand Experience.

Sometimes, your brand just needs a little repositioning instead of a full rebrand. We can benchmark your current brand experience and help adjust your branding to improve customer engagement and loyalty.

What Our Creative Branding Services Include:

Our branding services involve managing all aspects of the branding process for you, conducting industry and audience research, creating in-depth mockups, and developing clear brand guidelines.

Our goal is to create a brand identity that helps you stand out to the audiences that matter most, help you develop engaging brand messaging, and make a positive brand experience for people visiting your website, buying your products, or just interacting with your business.

  • Market Research and Analysis
  • Competitive Analysis
  • Target Audience Identification
  • Brand Positioning Strategy
  • Value Proposition Development
  • Brand Messaging Framework
  • Brand Name Development
  • Development of Brand Voice and Tone
  • Logo Design
  • Colour Palette Development
  • Typography Selection
  • Visual Style Guide Creation
  • Comprehensive Brand Style Guide
  • Social Media Profile Design
  • Business Card and Print Design
  • Document Template Creation
  • Marketing and Sales Collateral Design
  • Brand Launch Strategy

“81% of consumers need to trust a brand before buying” – Edelman

Creating a positive brand experience that builds trust and authority with your ideal customers is vital to driving sales and growing your revenue.

We take a commercially-focused approach to branding, focusing on your broader business goals and existing challenges to create brand experiences that engage, nurture, and satisfy prospective and existing customers, leading to increased customer acquisition and retention.

Here’s how we do it. 👇


Branding Workshop & Client Discovery Session

At the start of your branding project, we’ll have a free-flowing discussion about your business goals, target audience, and typical day-to-day activities.

This gives our team a good understanding of your business and your requirements, which helps them establish a baseline tone of voice, define your branding preferences, and identify some of the issues you would like to address with the project.

Audience & Market Research

With a solid understanding of your business and what you want to achieve, we conduct in-depth audience and market research.

By understanding the competitive landscape in your sector, analysing competitor brands, and thinking about your brand from your audience’s perspective, we can design and create your brand to stand out from the crowd and resonate with your ideal customers.

Mood Boarding & Exploration

Diving deep into inspiration, we source visual elements, designs, and comparisons that we compile into branding mood boards. These mood boards allow us to demonstrate our working thoughts and creativity, helping us test and refine tangible design ideas based on your brief.

Logo & Branding Concept Creation

This is the fun bit. Sketching, drawing, editing, and warping. This is where we develop our ideas into defined logo and brand concepts.

Our design team will create multiple designs and logo variations, testing different illustrations, typographic styles, and icons. It’s all about what will work for you, the brief and goals we’ve defined, and, most importantly, your audience.

Colour, Typography & Refinement

Once the raw concepts have been created, we refine and sculpt them into final versions that we showcase to you.

Our designers spend time tweaking and fine-tuning the typography and iconography for your brand and developing primary and secondary colour palettes, basing their design decisions on the project brief, your business goals, and your ideal customers.

Presentation & Delivery

With all the elements combined, we present the concept, colour, typography, and brand mockups to you, reiterating the brief and providing the rationales for design choices and how we’re solving or achieving defined issues or goals.

Working collaboratively with you, we then make any final amendments and tweaks until you are happy to approve and sign off your fresh brand designs!

Brand Guideline Creation

With your new branding approved and ready for use, we’ll create in-depth brand guidelines for your internal teams to follow to ensure consistency in your website, social media posts, physical marketing assets, and other marketing channels.

These comprehensive brand guidelines cover the dos and don’ts of using your brand assets, such as logo usage, and consistent messaging, language, and grammar patterns.

Ready to Speak to a Branding Specialist?

Book a discovery call today with our branding experts to discuss your project needs, requirements, and brand goals. On the call, our specialists will explain more about our branding process, explore and outline a detailed project brief, and discuss the next steps for getting your branding project moving.

Book a discovery call

FAQs


  • How long does branding a branding project take?

    Delivery times can vary depending on the scale of the project. Our branding projects typically take 3 – 4 weeks to complete; however, larger, more complex projects can take around 4 – 8 weeks to complete.

  • How do I know if my business needs rebranding?

    Your business might need rebranding if its visual identity looks outdated or no longer aligns with your brand values.

    In most cases, we carry out rebrands for businesses that are changing their offering, merging with another company, trying to reach new audiences, expanding into new markets, or improving their brand reputation and reviews.

    Rebranding helps keep your business fresh and appealing to your ideal customers.

  • What are brand guidelines, and why are they important?

    Brand guidelines are essentially a set of rules for how your brand looks and sounds and how colours, fonts, logos, and messaging must be used.

    They are an important part of the branding process because they help keep your brand consistent across all channels, building brand recognition and trust with your audience.

  • How much does branding cost?

    Our prices vary depending on the size and scope of your branding project. Our prices start from £1500 +VAT for logo projects and start from £2500 +VAT for branding creation projects. For a more accurate, tailored quote for our branding services, contact us.

Who we've helped

  • Batalas
  • O'Mara Wealth Coaching
  • Collier Pickard
  • Deanes
  • Viking Covers

Looking to give your website a refresh too?

Our Web Design & Development Specialists build every website with marketing and business growth in mind, so you get a website that looks great and performs even better. We also integrate branding creation projects into our web process for many of our clients, so if you’re looking to transform your brand identity and online presence completely, we’ve got it covered.

Explore our Web Design services


We're proud to be a Google Premier Partner.

Only the top 3% of agencies worldwide are a Google Premier Partner, and there are less than 180 agencies in the UK. Being a Premier Partner means we adhere to Google's rigorous standards for PPC management, using only the best-in-class techniques to ensure your campaigns succeed. It's a testament to our commitment to excellence and our dedication to helping your business thrive.

Learn more about Google Partners

See our space.

Located between Portsmouth and Southampton in the town of Fareham, our Digital Marketing Agency HQ is a beautifully designed 3,000 sqft space which has been purposely created to allow our creative and marketing teams thrive in a super creative environment. We're proud to be able to showcase our amazing space where we regularly meet with our clients, partners and people. Our home, can be your home too.

Arrange to pop in for a coffee

Next Steps

Firstly schedule a call with one of our in-house Specialists.

We’ll invite you for a project discovery workshop, where we will learn all about your project and get to know you.

Once the planning is complete and the benchmarks are set, we’re ready to start your exciting project.

Download our free guide to discover our unique approach and learn what it's like to work with us