Overview
Hey Clear is a professional clearance company based in Fareham that operates locally and in multiple areas across Hampshire.
Sam, the owner and Managing Director of Hey Clear, came to us in early 2023 when he was a franchisee for a bigger national clearance company. Sam wanted to move away from the franchise world and start his own business, using his knowledge and expertise in the clearance and cleaning sectors to offer a discreet, straightforward, and hassle-free service to local customers.
With nothing but a business idea, he wanted our help with creating his entire brand identity, including the name of the business, and with the launch of a UX-focused website and inbound marketing strategy to help build brand awareness and generate leads and enquiries.
Designing & building Hey Clear’s website.
For the website project, our web design specialists focused on simplicity and user experience, and reflecting the brand’s friendly and approachable nature.
The site was structured to showcase the types of property clearances offered, the geographic areas served, and the quality of service, emphasising Hey Clear’s ‘hassle-free’ nature through clear content and empathetic language.
We created clear and straightforward contact forms to enhance user engagement and allow potential customers to request quotes or make enquiries easily.
The website’s UX strategy was meticulously planned to ensure a smooth user journey, which was essential for improving conversion paths for when the intensive marketing would begin.
Hey Clear’s SEO strategy
For Hey Clear’s SEO project, our SEO specialists implemented a multifaceted SEO strategy focusing on on-page and technical SEO improvements and improving local SEO performance.
This involved optimising Core Web Vitals, improving image and video optimisation, ensuring the website code was lean, setting up location-specific landing pages, and creating regular keyword-rich blog content to establish Hey Clear as an authority in the clearance industry.
For the keyword strategy, we focused primarily on local search terms, such as ‘house clearance Southampton’ and ‘clearance companies in Hampshire’.
With the optimised location-based landing pages we created, continuous technical improvements, and regular blog content, we have steadily increased organic website traffic and leads through the Hey Clear site and reached the top positions for a number of local keywords.
Hey Clear’s PPC strategy
The PPC campaigns for Hey Clear were designed to maximise brand awareness and lead generation while optimising ad spend.
Through A/B testing of ad copy and creatives, keyword adjustments, and the introduction of negative keywords, our PPC specialists have improved click-through rates (CTR), reduced budget waste, and increased ROAS figures.
Continuous bid strategy adjustments and daily budget monitoring were essential to achieving high-quality scores across targeted local search terms.
Notably, in July, conversions increased significantly up by 44% with only a slight increase in budget and tweaks to the landing pages, such as adding a quick leads form above the page’s fold.
The Result
Through comprehensive branding and web design & development, we have played a significant role in transforming Hey Clear from an idea into a recognisable and trustworthy clearance company in the local area. Our inbound marketing projects have not only improved search visibility but also delivered a steady stream of website conversions, phone call leads, and a considerable ROI.
This foundation built by our team and our strategic approach means the Hey Clear brand is well-positioned for continued growth and increased marketing performance.
Over the first 12 months of their SEO project, Hey Clear saw the following results:
414%
Increase in organic website traffic
15
High-intent local keywords in top 3 positions on SERPs
32.31%
Increase in conversion from paid ads
