Creating High-End Branding & a User-Focused Website for Claremont Executive Chauffeurs
Overview
Claremont Executive Chauffeurs provides premium chauffeur services across London for a prestigious portfolio of high-end clients. They focus on delivering a first-class travel experience, from luxury airport transfers to corporate transport and special event travel.
They came to us looking for a complete refresh of their brand and website. The goal was to create a modern, professional online presence that showcases their fleet and range of services and makes it easy for potential clients to enquire online.
Designing Claremont’s new, premium branding.
We began the project with a full branding package. Our branding specialists team worked closely with Claremont to define a visual identity that reflected their luxury positioning and the professionalism of their services.
Creating a complete branding package, we:
- Designed a premium logo package for use in digital and print media
- Created a sleek colour palette & typography that aligns with their high-end reputation
- Established a consistent brand style for use across the website & marketing materials
Creating UX wireframes and Claremont’s new website design.
With the Branding complete, we moved on to the website, beginning with a detailed UX research and wireframing stage, delivered by our User Experience specialists.
By analysing competitor websites and considering UX best practices, we created structured wireframe designs to visualise the user journey of Claremont’s new website.
Once this user journey had been fully mapped out and refined, our web designers used the newly created brand styling to turn the structural wireframes into stunning, high-end page designs.
For the UX and Web Design phases our key goals were to establish:
- A modern, fresh design that stands out in Claremont’s competitive market
- High-quality imagery to highlight their vehicle fleet and service quality
- Clear calls-to-action that are easily accessible across all pages
- Simple user journeys that naturally guide users to conversion points
Developing a fast and functional website for Claremont.
With the page designs complete, our team of web developers began bringing the designs to life with a fully responsive, fast-loading website.
Our web developers ensured the website looked and performed flawlessly across all devices and that SEO best practices were considered at each step of the build.
We integrated easy-to-use enquiry forms that, when coupled with the optimised user journey, would help maximise the website’s conversion rate and lead generation potential.
The result
Claremont’s new branding and website have transformed their online presence.
The team at Claremonet are delighted with the brand’s new high-end look and feel and the impact the new website has had since launch, with us now managing a full inbound marketing project.
Our SEO specialists continuously optimise on-page and technical performance and create engaging content, and our Google Ads specialists are focused on driving high-intent inbound traffic and leads through optimised ad campaigns.
Since launching Claremont’s new website and beginning their SEO and PPC projects, we’ve seen some great results with steady increases in search visibility, website traffic, and inbound enquiries.
588%
Increase in organic search visibility
10,400
User sessions in first 6 months
547
Quote request leads from PPC traffic
