Digital Marketing Acronyms

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If you have had any interaction with a marketing specialist you have  probably seen or heard all sorts of acronyms and thought ‘What the..’

Never fear, below is our Digital Marketing Glossary


Call To Action
“(in advertising material) a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ).”


Click Through Rate
“the proportion of visitors to a web page who follow a hypertext link to a particular site.”


Google Analytics


User Experience
“User Experience refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, effective, meaningful and valuable aspects of human-computer interaction and product ownership”


Conversion Rate Optimisation
“In internet marketing, conversion optimisation, or conversion rate optimisation is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage.”


Bounce Rate
“the percentage of visitors to a particular website who navigate away from the site after viewing only one page.”


Social Media Marketing


Return On Investment
“Return on investment is a ratio between the net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment’s gains favourably to its cost.”


Net Promoter Score
“Net Promoter or Net Promoter Score is a management tool that can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth.”


“(of figures, prices, etc.) as compared with the corresponding ones from a year earlier.”


Sales Qualified Lead
“A sales-qualified lead (SQL) is a prospective customer that has been researched and vetted — first by an organisation’s marketing department and then by its sales team – and is deemed ready for the next stage in the sales process.”


Marketing Qualified Lead
“A Marketing Qualified Lead (MQL) is a lead who has indicated interest in what a brand has to offer based on marketing efforts or is otherwise more likely to become a customer than other leads.”


“Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.


Cost Per Lead
“Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer. It is also commonly called online lead generation”


Search Engine Results Page
“Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.”


Key Performance Indicator
“a quantifiable measure used to evaluate the success of an organisation, employee, etc. in meeting objectives for performance”

If there are any other acronyms you think would be helpful, let us know in the comments!

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