6 Tips for Using Instagram for your Business
If you are new to Instagram it can seem a little daunting and at first, it may not be clear how much it can really help your business thrive.
Firstly, 32% of ALL internet users are on Instagram, with 51% of its users saying they access the platform every day – that’s roughly 400-500 million active users daily. Can you afford to miss out on an audience that big?
Research has shown 5% of users take action after being inspired by a post, by either searching, shopping, sending to a friend or visiting a website. Furthermore, 60% of users have said they learned about a product or a service on Instagram.
I’m here to help with some key pointers on making your Instagram account as effective as possible;
It takes two-tenths of a second for someone to form an opinion on your brand online. This means it’s incredibly important to make a great first impression with only your the Instagram profile and bio.
Studies have found some of the most effective profiles have a set colour palette, for example, all pictures having the same colour background. This makes the images easy on the eye and makes your profile clean and professional.
Make the most of your bio
It is the first thing anyone will see when they visit your profile. Make it your own and try and keep it as informative but concise as possible to keep your visitors engaged.
Your bio is the only place within Instagram where you can share a clickable link to take advantage of this – many brands simply use this as a link to their main homepage while others update their link regularly to their latest content.
Increasing your engagement
Studies have shown that posts with a location tag receive 79% more engagement – this is helpful as anyone searching for a specific location will be taken to your post!
It has also been proven that posts with at least one hashtag receive an average of 12.6% more engagement vs those with no hashtags.
Hashtags – When and how to use them.
Instagram offers a potential of 30 hashtags per post, however research suggests the optimum number of hashtags is 11. Here at Damteq, we aim for around 6. There is no rule with this and it is up to you! Hashtags work the same way as location tagging if someone searches for a specific word or term and it is something you have hashtagged your post will show up in their search! This is a fantastic way of targeting a specific audience.
I have gone to the trouble of finding the most popular hashtags for marketing as of 2017-2018;
#social #branding #socialmedia #succcess #sales #marketing #tech #business #smallbiz.
Again, there is no real rule with this but try to keep your hashtags relevant to what you’re posting so that it reaches the desired audience.
The 80/20 rule is; 80% of your content should be focused on educating, enlightening and engaging your audience and only 20% should be self-promotional. Instagram is a great platform to promote your business/product but it has been proven to be far more successful to post engaging content more regularly than sales posts.
When is the best time to post on Instagram?
This part is up to you, it has been shown that the best time to posts is around 5pm on a Wednesday and that the effectiveness of posts is significantly higher throughout weekdays as opposed to weekends. Ultimately, you can post whenever you like – a lot of brands post 1-2 posts per day to keep their posts relevant without spamming.
Okay! You should be now good to go!
If you do find you need help with a marketing strategy or just getting the hang of social media posting then we are here to help give us a call or simply click the live chat button!