What Is Content Marketing, and Should I Be Using It?

General Reading Time: 3 minutes

The chances are you have seen this marketing strategy countless times but may not know it. Have you ever been scrolling on your social media feed and seen your favourite brand post about a new offer or product? If yes, then you’ve encountered content marketing. 

So, what is content marketing?

This type of marketing includes the publication of valuable and engaging information relevant to your target audience. It can be applied as a single platform or multichannel approach using different media methods to best communicate with your consumer.

Content marketing isn’t just solely social media content, it’s also blogs, newsletters and white papers. Choosing which type of content marketing to focus on will largely depend on the industry you’re in and the audience you’re looking to target. 

Digital marketing services are a key component to a modern business growth strategy; with content marketing playing a major role in the acquisition and retention of leads and consumers. As social media platforms become increasingly saturated, it’s essential to place your business as a leader within your industry; which is where an effective content marketing strategy becomes vital.

Last year, the average person spent 142 minutes on social media per that equates to 36 days per year. That’s a lot of time spent scrolling through various social media feeds. This statistic alone may encourage you to discover the potential and invest in some digital marketing services or hiring a digital marketing agency.

There’s a lot more to content marketing than simply how long a user is on their phone. Discover the key things to consider when developing your content marketing strategy:

Keep Your Reputation

Social media can be a dangerous place if used incorrectly. Brands and individuals can ruin their reputation instantly if something is posted or interpreted in the wrong way. 

That’s why many businesses outsource their marketing strategy to a digital marketing agency. Giving them access to a specialist team that understands how to correctly articulate the brand’s message through content across multiple platforms to render the best results.

Keep Your Business Active

One of the benefits of content marketing is that your business remains active at all times, even after you’ve gone home. The internet never sleeps, so whether your digital content strategy focuses on social media or publishing directly on the website; your content is accessible 24 hours a day, 7 days a week, 365 days a year. 

Stay at a high level

Content marketing is ongoing and can be a time-consuming task. It entails everything from research through to copywriting and design. Consistency is key if you want to remain at a high level of success, which is why many brands consider outsourcing their content strategy to a digital marketing agency to maintain quality and consistent content.

Vary Your Message

Whilst you may think your website gives users the full picture of your business, social media can be more effective when trying to show every aspect of the brand.

Using social media within your marketing strategy will mostly include: a consistent tone of voice, but varied pieces of content. This is beneficial to any brand as it allows them to appropriately show every aspect of the business.

Linkedin’s demographic is different from Twitter, meaning that the content and ‘angle’ would be unique to each other. When done correctly, this type of marketing can help build brand awareness and increase KPIs in a relevantly short space of time.

In Need of Digital Marketing Services?

Damteq is a full-service digital marketing agency, we can help you plan, design and implement your new content marketing strategy. 

Contact us for a chat about your marketing plans, budget and goals, and let’s see how we can collaboratively grow your business.

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