Organic vs Paid Social Media: Which Channel is Best for Your Business?
With over half of the world’s population being active on at least one social media platform, social media is essential for businesses looking to connect and engage with their audiences online. With...
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How to Optimise Images for SEO
Image optimisation is one of the most overlooked but crucial elements of on-page SEO. We’re all guilty of forgetting to optimise images. We’ve all taken a photo, made a graphic, or down...
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10 Marketing Changes SME Owners Need to Make in the AI Era
AI is changing marketing faster than most small businesses realise. It’s reshaping how people search, buy, and interact with brands, creating both risk and opportunity for small business owne...
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AI Search in 2025: How UK SMEs Can Protect & Grow Organic Performance
Why AI Search matters for UK businesses Search is changing again. Google’s AI Overviews and related AI experiences place machine-written summaries at the top of many result pages. In 2025, industry...
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