10 Key Ways to Improve Your Company’s Online Presence
Whether you want to or not, being active and creating an online presence for your business is vital for your company to gain new clients and create more opportunities.
The internet can be a great way to find new ideas, ways to reach your audience and more but what are the key ways to improve your company’s online presence? These 10 great ideas can help you to improve your company’s online presence.
Your website is one of the few places online that you can have everything, from the style and design to the content you display; exactly the way you want it so it’s important that you take some time to make sure that your website really represents your business. Getting a professional web design and marketing team to look at your site will be a great help with improving your websites online presence. It may seem like an obvious point to some but, you’d be surprised how many people don’t see the value of having a well designed website that caters to the needs to the target audience.
Search Engine Optimisation (SEO) is a technique that helps to optimise your website so that it will appear higher in Google rankings in the hope that more people will find your website naturally when searching. Just as technology has changed over the years, so has SEO. Take a look at some of the most recent SEO trends in 2016.
Blogging as often as you can, be that once or twice a week or twice a month, feeds your website with fresh new content that will attract visitors and keep them interested in your website. Regularly updating with interesting and relevant content will encourage Google to rank your website higher.
Being active on social media will give you a direct link to your existing and potential customers in a more friendly and personable way. You should post content on your social channels that make sense to your brand. When posting, aim to share content that will engage your audience and get them excited about talking with your company.
Monitor Social Media
Keeping tabs on what people are posting about your business online will help you to understand the way that your audience views your brand and also give you further opportunities to engage directly with the people who might buy from you.
If your business relies on local trade then finding local directories and getting your company set up with a profile will help to increase your profile and your likelihood of being found within Google and other search engines. With a lot of local companies, having your details on as many different local directories as possible can really help to expand your online reach.
Invest in PPC
Pay-per-click advertising can be a great way to drive more traffic to your website and raise awareness of your brand. Consider starting a campaign on Google Adwords or using Facebook Ads for Business to get some initial traction.
To keep your presence up to date you should be blogging, tweeting, snapchatting and instagramming about the latest trends that are driving your industry at the moment. This will help you to grow your audience and encourage other to see you as a relevant and knowledgeable member of your industry.
In the creative lands of Pinterest and Instagram it can seem near impossible to come up with a totally original post however if you can find something amazing online and find a way to improve it or do it better your audience will appreciate the effort and. Simple things like creating interesting infographics, GIFs and other highly sharable content will aid greatly in growing your presence and reach online.
Although not technically online in the same way as the other items in this list, email is a great way to develop a good relationship with your audience with carefully planned and tailored emails that will encourage more visits to your website. See our blog post for more information on how to create emails that people actually want to read.