Rebranding and Website Design for Leading Music Agency
With a roster of DJ’s and a need to bring in regular work for them, the team at Tailored DJ Collective had to market their existing website, however, they knew that long term it didn’t work or look how they wanted it to.
To attract a wider and more premium audience, the aim was to have a website that felt more trendy club DJ than wedding DJ with 90’s inspired style that would suit a fashionable London club or bar. The goal of the website and subsequent marketing campaigns is to be the UK’s go-to company for stylish/cool/hip wedding and event DJs.
The result of our work is a modern, party-inspired brand, that features bright neon colours and 80s/90s inspired design features that easily translate across logo, website and marketing elements.
The website is notably dark with a largely black theme to emulate the atmosphere of the premium events Tailored DJ Collective serve. The website is brought to life with simple features such as an animated logo on load and the feature video.
After launching the website we launched a full inbound marketing strategy for Tailored DJs with the goals of driving conversions and giving them a regular social presence. Through targeted PPC campaigns, we achieved a 91.3% increase in conversions leading to a 61.9% decrease in cost per conversion.