UX & Marketing Audits for the UK's most well-known Opticians, Specsavers

Worldwide
UX and Marketing
Retail

Specsavers is one of the UK’s most well-known Opticians and household brands. The team at Specsavers approached Damteq to help their recruitment branch reach new talent through a dedicated website join.specsavers. The recruitment team wanted to make sure no stone was left unturned so needed to fully audit the brand to ensure it had the best possible change of reaching the right candidates and audience.

The Strategy.

Tackling a UX research and Audit project like Specsavers needed intensive planning. Initially, we needed to understand the goals of the audits and we made sure that whatever we recommended could be implemented. We were able to highlight fundamental issues with the website and provide valuable feedback to the recruitment team.

Key things we covered included:


Customer Journey UX

Application Process UX

Attention mapping of above the fold

Click Path Analysis

Call to Action Analysis

SEO Keyword Mapping

Competitor Analysis

SEO and Market Research

Organic Analysis and Google Checks

Market & SERPs Overview

Messaging and Navigation

Detailed User and Visitor Analysis

Domain Health and Authority

Technical Site Health & Site Speed

The Result.

243

Issues Highlighted

95

Pages in Initial Report

50

Hours of Research

We need a new website designed and built.

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We need help generating more leads and enquiries.

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We need help converting more leads into sales.

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We’re not sure how to grow our business.

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