Web Design & Development, UX, and Optimisation for Enigma Lighting
Overview
Enigma Lighting is a leading Commercial Lighting company specialising in tracking, LED, and installation solutions. They came to us wanting a new website that would allow them to showcase all the lighting solutions they have to offer and allow their customers to build custom products and quote requests.
The Strategy
The goal for Enigma Lighting’s website project was to completely modernise the way they display their products.
While their website allowed them to showcase their products and their customers to get in touch, it had a basic and outdated design with a severe lack of content that posed a risk to their customer engagement and SEO.
Our web design specialists set about creating a brand new design and structure for Enigma’s website that would truly reflect the quality and reputation of their brand while providing a much stronger platform to showcase their product range, share their knowledge, and drive inbound customer enquiries.
The Result
We delivered a modern and smooth website design and experience for Enigma Lighting and their customers. With new features like the Track Configurator and Build a Product function, their new website allows customers to quickly build their own product specifications and submit custom quote requests.
60%
Reduction in user bounce rate
110%
Increase in avg. user session duration
150%
Increase in website enquiries
