Achieving a 40x ROAS on Cezarblue’s Google Ads campaigns & Boosting SEO Performance
Overview
Cezarblue is a 5-star licensed and vet-inspected breeder of health-tested dogs like Dachshunds, Dobermans, Labradors, and Beaucerons.
They’re passionate about running a responsible and healthy breeding programme for their dogs and placing their puppies in loving forever homes, giving their clientele genuine lifetime support.
Partnering with them for over 5 years, we’ve built them a brand-new website to showcase their puppies, explain their responsible practices, and support their marketing projects.
Cezarblue’s SEO Project
After we launched Cezarblue’s SEO-ready website, our SEO specialists started creating a technical optimisation strategy, a keyword strategy focused on the dog breeds Cezarblue specialise in, and working with their internal team on a content strategy that focused on helpful content for their prospects and customers, as well as reinforcing on-site keywords.
Today, our SEO team continues to monitor and optimise Cezarblue’s website in line with the latest trends and AI SEO, working with the client to ensure timely changes are made to the website and SEO strategy when needed.
Here are a few stats on Cezarblue’s organic traffic and website engagement, over the last 6 months alone:
- 4,100 new organic users
- 50 applications from organic users alone
- 91.5% website engagement rate (all traffic)
Cezarblue’s Google Ads Project
The PPC side of Cezarblue’s project with us is where things get really impressive (if we do say so ourselves).
Since Cezarblue came on board with us, our PPC specialists have worked hard to create a tidy and efficient structure for Cezarblue’s Google Ads account and campaigns, regularly reviewing performance and making tweaks to maximise ad performance and results.
Now, we’re at a stage where our team have to do minimal tweaking to the existing campaigns and overall account structure, aside from making budgetary changes based on upcoming litters and waiting list capacities when requested by the client.
Even with the campaigns running smoothly, our team still regularly review the campaign and ad performance to ensure it’s as optimised as possible and there are no anomalies or errors.
The result
Overall, since working with Cezarblue, we have created a new, fit-for-purpose website that serves as their main online hub that all of their traffic and inbound marketing leads are driven to.
Through our SEO and PPC management, we have helped Cezarblue create an efficient and smooth inbound marketing funnel that delivers exceptional results.
218
qualified, sales-ready leads generated through PPC alone
£275,000+
in revenue from PPC leads that converted into sales
4,034%
Return on Ad Spend (ROAS)
