Transforming 'Fizz Training Academy' Into The Revamped 'Buddy'
Fizz Training Academy came to us for a complete rebrand of their business and a brand new website. Offering accredited training courses like First Aid, Health & Safety and Food Safety, they wanted a new brand design to set them apart from other training providers while highlighting their personality.
The Branding Strategy
Creating Buddy's New Look
Starting with the branding, we developed concepts for a much more approachable brand design, landing on the name ‘Buddy’.
Buddy represents the business’s friendly, personable and helpful approach to operating.
Not only do they deliver accredited training courses for several industries, but the way they deliver these courses is also intentionally open, approachable and professional.
The brand design was developed to highlight their personality, with a soft and bubbly feel but still authoritative. With a simple sans serif type-based logo, vibrant colour palette and organic patterns, we presented the concepts to the client, who loved the look and feel.
With the branding all signed off, we created Buddy’s marketing collateral templates with the new designs and began focusing on the website project.
The Website Strategy
Designing and Building The Website
Moving onto the Website project, we started with a UX audit and wireframe phase to effectively map out the user journeys of the new website and understand what and how content should be provided to the user.
We then worked on creating the website design and structure, aiming to increase functionality over their previous platform and get creative with the design when applying the new and improved branding we developed for the client.
We worked alongside the existing LMS the client integrates with to list all the courses and materials – this meant custom API work to ensure we pulled the relevant information for all training courses the business provides.
Once the client approved the homepage design, we began working on the rest of the design templates, including the core training course page listing all available courses, individual training course pages, an about us page, a contact page, and more.
While our designers worked hard on this step, our development team got to work on building the homepage structure and bringing this to the quality of the final result, including pre-launch SEO work and final UX tweaks.
The Result.
Nearing the end of the build, the team worked together to perform some user testing, ensuring sure elements worked correctly, checking all information and copy was correct and that the design was at the highest standard.
Finally, the website and rebrand went live, and Buddy was born!
The client is over the moon and is now working with our Marketing team on some targeted SEO and PPC campaigns to start gaining the traction they need to hit their annual targets.
Damteq were exceptional throughout the whole website building process. I would highly recommend using their services if you are looking to rebrand or have a fully optimised website. They are the people to talk to!
We look forward to having Damteq build and implement our Digital Marketing Strategy moving forward.