Google Ads Account Management & Optimisation for Arena Offices
Since 2003, Arena Offices has successfully assisted blue chip corporations, SMEs, and entrepreneurs across their network of business centres in Hampshire and Dorset. Offering flexible office spaces for companies of any size, Arena helps modern businesses stay agile, flexible and in control.
After working with our SEO team for many years, and with the goals of expanding their property portfolio and increasing their occupancy, Arena wanted to expand our partnership into the management and optimising of their paid advertising strategy across Google Ads and paid social channels.
As with every project, we started by completing in-depth research and analysis of the client’s website, industry, and competition.
With this foundation knowledge, we put plans in place to create location-specific ad campaigns targeted areas around their office locations with the goal of driving traffic to landing pages on their website that we had optimised.
Our ongoing account maintenance involves regularly reviewing their campaigns and making any further optimisations necessary to the ads themselves or the landing pages on their website.
Here’s a complete list of the general optimisation tasks that we carry out for Arena Offices:
Routinely reviewing targeted search terms
Identifying & implementing new keyword opportunities
Ad copy and extension optimisation
Landing page reviews & A/B testing
Setting up new campaigns
Reviewing and implementing negative keywords
Regularly reviewing budgets to ensure ad spend is efficient
Bidding strategy optimisation
Over the years we’ve been managing Arena’s PPC campaigns, they have seen a huge increase in direct website traffic, form completions, and web chat requests.
We have supported Arena through the launch of new office centres and encouraging businesses to explore their options when returning to office life after the recent lockdowns.
Here are some of the results they’ve seen in just the last few months…