125% Increase in Organic Traffic
Since 2003, Arena has successfully assisted blue chip corporations, SME’s and entrepreneurs across their network of business centres in Hampshire and Dorset. Offering flexible office spaces for companies of any size, Arena helps modern businesses stay agile, flexible and in control.
With the goals of expanding their property portfolio and increasing their occupancy, Arena decided to engage an outsourced inbound marketing agency to support their in-house digital marketing team’s efforts with paid advertising on Google and Facebook as well as helping them to optimise their organic search marketing.
With clear goals in place, we worked with the team to identify key areas of their business that needed the most support. As with every project we completed a full audit and analysis of the client’s website, industry and competition.
With this foundation knowledge, we put plans in place to direct targeted traffic to newly created landing pages within the website and set to work optimising their website to increase their organic traffic and conversions.
Audit & Analysis
Inbound Marketing Strategy
Search Engine Optimisation
Paid Search Advertising
Landing Page Design
Within the first few months of the SEO campaign, we increased organic traffic coming to the website by over 80%. Through further ongoing optimisation, we were able to see a year on year increase of over 125% with the level of traffic continuing to grow rapidly.
Our Google and Facebook advertising campaigns have seen a drastic increase in the traffic to key pages as well as increasing the overall website traffic and enquiries. In addition to increasing enquiries, we were able to reduce the overall monthly advertising spend by over 50% whilst improving targeting, reach and conversions.