What is a Growth Marketing Agency… and do I need one?
A Growth Marketing Agency differs somewhat from a typical Digital Marketing Company. Whilst most Growth Agencies will still have a fully in-house digital marketing function (like we do!), they generally focus deeper on the business, design, marketing and technology inside an organisation.
In this article, we will break down each type of marketing agency, and explore different options to help you decide whether your business will benefit from a Growth Marketing Company.
What does a Digital Marketing Agency do?
A Digital Marketing Agency will usually focus on anything that is related to the digital side of marketing. This is likely to include:
- SEO – To look at and improve your organic search position on Search Engines like Google.
- PPC – To create and manage your paid advertising campaigns.
- Social Media – To manage your social media strategy and presence.
- Website Design and Development – To design, build and maintain your website.
- Blogging and Content – To write regular written content.
When you work with a Digital Marketing Agency, they will typically work with you as an outsourced marketing function. At Damteq, 60% of our clients already have an internal marketing function of some type. This may be one marketing manager, or in some cases, it could be a whole team of 12 marketers. When this happens, we’ll be used as a consultancy service, filling any gaps that their internal team can’t handle (or doesn’t have knowledge in).
As a Digital Marketing Agency, we’ll typically work on client campaigns for over 20 hours per month (sometimes up to 100 hours a month) and this would be split between the areas outlined above.
Any client working with an agency will expect regular communication and reports so that they can analyse campaigns and see progress month to month.
Most Digital Marketing Companies will report on:
- Website Data (like visits and bounce rates)
- Conversion and Goal data from campaigns
- Data from Social Media Campaigns
- Actions from the months work and findings
Of course, reporting will vary depending on the campaigns that you run and the types of agencies you work with. At Damteq, we typically report monthly on the months worth of statistics, but speak to every client weekly (and day-to-day) over email.
Digital Agencies are great to work with if you’re looking at running consistent and regular campaigns for your audience. They will generally give you peace of mind that your marketing is being looked after, without you having too much input.
What does a Growth Marketing Agency do?
Working with a Digital Marketing Agency is generally about the implementation, whereas a Growth Agency will work closely with you to work towards a strategic set of growth goals.
They will typically combine advanced knowledge in Digital Marketing with a deep understanding of business strategy and growth.
Growth agencies combine these different concepts, campaigns and strategies together. They’re usually staffed by data-driven growth marketers who see the bigger picture and experiment towards a single metric or outcome.
Someone working with Damteq will generally:
- Have an annual revenue of £1m+
- Want to grow to £5m+
- Already have a marketing budget and internal marketing team
Working closely with an in-house team (or C-Level Shareholders) we are able to work on advanced growth strategies together, utilising digital marketing, traditional marketing, technology and sales experience combined to get the best out of every campaign.
What defines a competent and experienced growth marketing agency is its flexibility to do campaigns that help you scale quickly, and show no bias in the growth plans they develop for you. Meaning, they’re not trying to back into a singular concept, like SEO, social media marketing, or inbound lead generation.
Most Growth Marketing agencies will also work with Growth Hacking techniques that help businesses stay ahead and grow faster.
We typically help our clients with:
- Advanced Digital Marketing Campaigns
- Alignment of Sales and Marketing Functions
- Marketing Budget Allocation
- Working with Systems and CRM to enable growth
- Work with Website Design, Development
- Develop UX/UI research and CX strategies
When you work with a Growth Marketing Agency, they’ll usually be far more commercially aware and have the ability to pre-empt results and demonstrate growth through accurate scoping, planning and research.
Should I choose a Digital Marketing or Growth Marketing Company?
There is no right or wrong answer here. It really depends on what you’re looking to achieve. I would say this…
If you’re looking for an implementation company that can bang out regular campaigns = Digital Marketing Agency
If you’re looking to grow your business and implement great campaigns = Growth Marketing Agency