The benefits of an SSL certificate

General SEO Reading Time: 2 minutes

As you surf the web you have probably noticed the little green padlock at the start of some web addresses, this shows that the website has an SSL certificate. If you look at our URL now, you will see the padlock followed by the https:// that signifies that we have installed an SSL on our website. Whilst you may know that https assures visitors that their data is secure whilst browsing a website, you may not actually know what an SSL is and how installing one could benefit your website! That’s where this blog post comes in:

What is an SSL certificate?

Damteq Website with SSL CertificateAn SSL certificate is a way of showing your customers that your website is a safe, secure and protected environment. You can tell if a website is using an SSL certificate by looking out for the green padlock and https:// at the start of the url. An SSL (which stands for Secure Sockets Layer) authenticates the identity of your website and provides vital encryption of information from your website visitors so that it cannot be read by a third party as it is sent across the web. In the most basic terms, an SSL certificate allows you to create a secure connection between your website and the browser of someone visiting your website.

How does an SSL certificate work?

When you visit a website using SSL, the device you are using connects to the web server and verifies the SSL certificate. If the verification is successful you will be able to browse the website under the secure encryption. If the verification fails, you will see a warning that the certificate has not been verified and will be asked to continue at your own risk. With an SSL certificate installed on your website, all communication is encrypted and secure.

What are the benefits of an SSL certificate?

There are a variety of benefits to installing an SSL certificate. The most important one of all is the security of your content and the connections to your website visitors. For example, on an e-commerce platform using an SSL certificate you are ensuring that all of your customers data such as name, address contact details and passwords are stored securely.

  • You will be able to take and store customer card details directly through your website! Note: An SSL is a requirement of some payment providers
  • Your customers will feel more comfortable visiting your website knowing that the connection is secure and that the content is your own. On an e-commerce platform in particular, customers may be more likely to purchase from you knowing their details will be secure.
  • An SSL certificate can benefit your SEO ranking! Back in 2014 Google announced that they would give preference to more secure websites in search engine rankings using https as a ranking signal.

How do I get an SSL certificate?

The best way of starting the process of installing an SSL certificate, is to contact us on 01329565001 or email! We will then be able to discuss with you the best options for your website and the process of getting your certificate installed and verified.

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