5 Reasons To Outsource Your PPC Campaigns
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If you want to generate qualified leads and grow your business online, then PPC advertising is the way to go.
But, if you’re new to the world of PPC, you could find yourself navigating a minefield of costly mistakes and a lot of technical jargon.
So how do you use PPC advertising to generate revenue while minimising the hassle and mistakes? By outsourcing!
There are many reasons to outsource your PPC campaigns, but we wanted to narrow these down to the five key reasons that PPC outsourcing can be more beneficial than running your campaigns in-house.
You’ll have PPC experts running your campaigns
Understanding the ins and outs of PPC advertising and platforms like Google Ads and Bing Ads takes more than a few hours to wrap your head around.
If you give it a go yourself, it’ll take a lot of time and trial and error before you start seeing any results – and doing it that way will rapidly burn through your budget.
When you outsource your PPC campaigns to a team of experts, you can be confident that your campaigns are in good hands and are being run by people that know what they’re doing.
Top Tip: Be sure to look out for agencies that are partnered with and accredited by Google and Microsoft, as that’s a strong indicator of an agency’s knowledge and experience.
Less hassle, more time
Creating, managing, and optimising your own ad campaigns can take up a lot of your time, and if you’re a small business owner, that’s time you probably don’t have.
When you’re in the earlier stages of your business, prioritising growth is essential. But you’ve also got many other important focuses to keep up with, like:
- Developing and perfecting products and service offerings
- Creating and testing processes
- Hiring new talent and delivering training
- Building and maintaining strong relationships with partners and suppliers
- Ensuring compliance with regulations
and a load more.
Outsourcing gives you the best of both worlds.
You can take advantage of PPC advertising and start bringing in more sales and revenue, but you don’t have to sit in front of your screen for hours on end, setting up and managing your campaigns yourself. You’ll have a team of PPC experts doing that for you, giving you more time to focus on the million and one other things on your to-do list.
Campaigns will be more cost-effective
A huge advantage of outsourcing your PPC campaigns to an experienced agency is more cost-effective ad campaigns.
PPC campaigns are expensive, especially if they’re not managed effectively. Working with an agency that knows the ad platforms, formats, and audiences you want to target like the back of their hand will give you more time-efficient and cost-effective PPC campaigns.
A great PPC agency will have a lot of experience with tactics like conversion rate optimisation (CRO), keyword targeting and optimisation, A/B testing, and budget management.
Understanding these tactics and their role in optimising your overall ad campaigns and account structure is vital for running cost-effective PPC campaigns.
Access to Partner agency features
As I briefly mentioned above, outsourcing to a Google Partner agency can give you additional benefits that other agencies don’t have access to – so what are they?
Google Partner agencies have to undergo an in-depth certification process to demonstrate that they have proven experience and expertise in a wide range of PPC best practices and features of the Google Ads platform and formats.
That little Google Partner badge clearly indicates that the agency has in-depth experience with PPC and the Google platform.
A benefit that Google Partner agencies receive is early access to new features and tools of the Google Ads platform.
By outsourcing to a Partner agency, your campaigns could be run more efficiently by taking advantage of early access features that your competitors don’t have!
If you’ve ever tried to run your own campaigns and come across some issues, you probably know how difficult it can be to try and get hold of Google for help.
Another great thing about working with a Google Partner agency is they’ll have a direct line of communication with a Google Support team and Google Ads account managers.
This means your campaigns will be run more efficiently, and issues will be resolved much more quickly.
If you didn’t already know, Damteq is both a Google Partner and a Microsoft Advertising partner! Learn more about Damteq being a Google Partner Agency.
No in-house hiring or training
Hiring and training a PPC team in-house can cost more than you think.
Recruiting new staff members can cost around £3,000 each on average, which covers advertising the job role, conducting interviews, and onboarding.
But the costs don’t stop there; you’ve got their wages and training costs to cover too!
As more businesses turn to digital marketing, and with a surge in eCommerce demand during the pandemic, PPC specialists are highly sought after, with the average PPC wage reaching £34,300/year, according to Glassdoor.
Then you’ve got to cover training and development costs, which, on average, can cost around £1,530 per employee per year.
Let’s say you want to bring on two new employees to manage your PPC campaigns. It will cost you around £6,000 just to get them on board and then approximately £71,600 per year in wages and training costs, not including additional taxes, employer’s national insurance, and pension contributions.
That’s pretty pricey, especially when you’ve then got to find the budget for the campaigns themselves.
Outsourcing eliminates the hassle of recruiting and training new employees for your campaigns, and you can save money while seeing better results!
That’s a win-win-win!
Want to have a chat about outsourcing your PPC campaigns?
On average, our experienced PPC specialists improve the campaign efficiency of both Google Ads and Bing Ads accounts by over 35% in just 8 weeks!
Book a 15-minute discovery call with one of our PPC specialists to learn more about how we can help you reach your revenue and growth goals in 2023!