It’s crazy to think how quickly AI has become part of everyday life, especially for your marketing strategy.
Go back a few years, and some of the biggest AI tools could just about scrape together a few coherent paragraphs.
They were more of a novelty than a must-have tool.
But now, nearly every marketer in the UK is using AI in some shape or form, whether it’s to automate tasks, speed up content creation, or analyse huge pieces of data.
All of that has happened in just the last few years!
And it got us thinking about the numbers and how AI will continue to transform marketing over the next few years.
So, we’ve dived into some interesting AI Marketing statistics and compiled the ones we think you absolutely need to know going into 2026.
Let’s start with some general AI marketing statistics…
General AI Marketing Statistics
69% of marketers feel positive about AI’s impact on their roles
If you’re on LinkedIn, you’ll know just how many posts there are claiming that ‘AI is going to replace jobs’.
But according to a study from SurveyMonkey, 69% of marketers aren’t worried about that at all.
They know that AI isn’t replacing their job, it’s empowering them to do more in it. It’s become a valuable part of their workflow to automate tasks, speed up research and content creation, and take the pressure off busy teams.
This is a really positive shift in attitude that shows marketers are building confidence, developing their AI skills, and exploring the tools that can really enhance their productivity.
71% of businesses already use generative AI in their marketing
AI isn’t just a nice-to-have anymore; it’s become a core marketing tool in over 71% of businesses.
With Generative AI supporting tasks like content creation, email writing, and research, it helps busy marketing teams produce more content without overstretching their time or resources.
As more businesses see the improvements in productivity and quality of AI outputs, this figure will only continue to rise over the next few years.
84% of UK marketers use AI tools every day at work
On the same topic as the last statistic, over 84% of marketers in the UK are using AI to speed up, manage, or optimise their work every day.
This shows just how much AI tools have become a part of everyday life for small businesses and marketing teams.
65% of UK companies are using AI in at least one area of their business
While marketing is the most common area AI tools are being adopted, UK businesses are using AI in almost every core function, from operations and finance to recruitment and HR.
AI is speeding up processes, giving quick and clear insights into complex data, and helping improve the productivity and long-term growth of over 65% of UK businesses.
64% of UK marketers plan to increase their AI investment in 2026
With so many UK businesses seeing the improvements in performance and output of AI tools, 64% will be actively seeking to increase their AI investment in 2026.
These companies that are doubling down on AI are banking on these tools to play an ever bigger role in their campaigns and growth next year, and that’s no surprise with the benefits they’re seeing.
76% of UK marketers say AI tools make their team more productive
AI tools are helping marketers achieve more with their time, with over three-quarters of UK marketers reporting that it makes their team more productive.
By removing repetitive, time-consuming manual tasks, AI is enabling marketers to focus on the parts of their job that add real value.
This huge boost in productivity is one of the main reasons why so many businesses are investing more in AI.
Data & AI Marketing Automation Statistics
43% of marketers are using AI to automate repetitive tasks
While we may love marketing, it often involves time-consuming, repetitive tasks and processes that need to be carried out on a weekly or sometimes daily basis.
One of the biggest areas where AI is helping marketing teams is automating these tasks, which can significantly reduce these teams’ manual workloads.
Whether it’s running audits, analysing data, or helping put together weekly emails or content, AI is really speeding things up.
41% of businesses use AI tools to analyse data and discover insights
Data analysis can be an incredibly time-consuming activity, especially with big and complex datasets.
But AI is making data analysis easier, highlighting trends and insights in minutes, rather than having marketing teams spend hours poring over spreadsheets or reports.
This provides marketing teams with faster access to insights, enabling them to test ideas, measure performance, and refine their strategies.
Marketing teams save 5 to 10 hours per week on average by automating repetitive tasks
The time saved by using AI automation, even by smaller marketing teams, can be huge.
On average, automating manual tasks, data analysis, and simple admin can save between five and ten hours each week.
That’s time that can be invested in your content, strategy development, and the bigger picture areas of your marketing and business.
71% of marketers expect more than a quarter of their workload to be automated by 2028
While a lot of marketers are already using AI to automate tasks, almost three-quarters of them expect it will go even further, with AI automating up to 25% of their workload by 2028.
It’s clear AI automation is going to take a much bigger role in people’s marketing strategies over the next few years.
Businesses using AI automation see a 40% reduction in costs and 55% faster task completion
AI automation isn’t just saving time; it’s saving money and boosting productivity.
With AI reducing the time and resources needed to complete everyday tasks, the cost savings can be huge. Plus, with tasks being completed faster, AI is helping marketers meet tight deadlines and react quickly with fast-moving projects.
AI in SEO & Content Creation Statistics
65% of businesses see better SEO performance when using AI
This is a really interesting one.
Like always, there are always people shouting from the rooftop that ‘SEO is dead’ now that AI is here. But that’s far from true. SEO is just evolving, and with the help of AI, over half of businesses are seeing much better SEO performance.
AI is helping marketing teams identify new opportunities, refine content, and resolve issues more efficiently. And with optimisation tasks taking less time, these teams can focus more time on creating new content and staying ahead of their competitors.
Businesses generate 24% more organic traffic on average with AI-assisted SEO strategies
This statistic is closely linked to the last point, but it’s such an important one!
Some marketing teams are achieving 24% more organic traffic by bringing AI into their SEO strategies.
With AI helping to automate tasks like keyword research, content optimisation, and technical audits, SEO teams can spend more time on other activities and ultimately achieve more with their resources.
50% of businesses use AI to create website content
With tools like ChatGPT seeing huge improvements in how it generates content, more and more marketers are using it to speed up their content creation and produce new pages and blog posts more quickly.
AI-supported content creation reduces the time needed to draft, edit, proofread, and optimise content, meaning teams can produce more to keep their websites fresh and relevant, something that is vital for SEO and user engagement.
87% of SEO specialists use AI to match content to user search intent
With SEO today, content that is genuinely helpful and matches the search query is the content that performs best in search results.
So it’s not surprising that the vast majority of SEO specialists are using AI to optimise their content to match user search intent.
AI tools can analyse needs and behaviours, compare search queries, and refine content so it aligns with user needs, creating more relevant pages that drive better engagement and conversions.
AI-generated content makes up over 17% of top-ranking Google content
Google doesn’t care if your content is written by a human or AI.
All Google cares about is whether that content is genuinely relevant and useful to the reader.
With AI tools helping marketing teams create helpful, optimised content at scale, it’s no surprise that AI-generated content is gaining so much visibility in search results.
51% of marketing teams use AI to optimise their content
One of the biggest areas where AI is helping with SEO is content creation and optimisation.
Anyone who writes content regularly will know that writer’s block and tunnel vision are big challenges. Sometimes, no matter how many times you rewrite or proofread something, there will always be that one thing you overlook.
But AI is helping massively with that, optimising everything from tone and readability to keyword placement and structure. This helps marketers create better content that performs well on search engines and social platforms.
AI in Social Media Marketing Statistics
43% of marketers say AI is important to their social media strategies
AI plays a key role in the social media strategies for a lot of businesses.
With social media teams juggling multiple channels and different content formats, AI is helping them stay organised and consistent by supporting campaign planning, post creation, and performance tracking.
That’s a lot of pressure being taken off these teams, giving them the time and freedom to focus on quality, engagement, and testing new ideas, rather than scrambling to keep up with their content calendars every week.
78% of social media marketers use AI to brainstorm post ideas
Anyone who works in social media will know that coming up with fresh ideas for social posts every week can be challenging.
But AI is helping to solve creative blocks with more social teams using tools like ChatGPT to find inspiration and brainstorm ideas.
Social media teams are also using AI to explore new post angles, rewrite concepts and post copy, and create engaging hooks that align with their brand voice.
AI has become a quick way to get the creative juices flowing and, when used correctly, to consistently produce high-quality content for social media.
80% of social media recommendations are powered by AI algorithms
With the vast majority of social media platforms using AI to power their algorithms, content recommendations are becoming more personalised to each user.
These algorithms can be unpredictable though, so social media teams need to think carefully about how they structure posts, write hooks and plan their content.
If these AI algorithms can clearly understand your content, who it’s for, and identify clear value from your posts, you’re far more likely to reach the right audience and maximise your engagement.
Over 50% of social media marketers plan to use AI in influencer marketing campaigns in 2026
Finding the right influencers has always taken a lot of time and digging, and it’s not always easy to know whether someone’s audience will be a good fit for your brand.
But now with generative AI and video tools, some brands are creating AI influencers to promote their products and services… that’s AI-generated people being used to build trust and sell products without the big investment in influencer fees.
As we head into 2026, over half of social media teams plan to use AI in their influencer marketing campaigns, whether it’s for research and planning, performance tracking and analysis, or creating their own AI-generated influencers.
AI in eCommerce Marketing Statistics
eCommerce brands using AI see 25% better customer satisfaction
Personalised shopping experiences make a big difference to how customers feel when browsing online.
AI is helping brands personalise their user experiences by recommending products, adjusting messaging, and guiding customers through the buying journey in a way that feels more tailored to them.
The result is eCommerce brands seeing more customer satisfaction and more returning customers.
67% of B2B eCommerce brands use AI to drive business growth
Two-thirds of B2B eCommerce brands are using AI to refine their pricing, improve product recommendations, and streamline their sales processes.
Product marketing teams are also using AI to analyse large amounts of data more quickly, helping them understand their buyers on a deeper level, create better experiences, and improve their engagement and conversion rates.
As more B2B eCommerce brands adopt AI into their strategies, we will see businesses scaling more efficiently and offering a smoother, more tailored buying experience.
Automating common queries can reduce customer support costs by 30%
For eCommerce brands, customer service is so important. But it takes a lot of time and resources to get right.
AI-powered chatbots are reducing the pressure on customer service teams by delivering fast, reliable support and instantly handling routine questions and queries.
With AI handling the basic, commonly asked support questions, it gives support teams more time to address the bigger issues, making customers feel more looked after and increasing the likelihood of them returning in the future.
60% of UK shoppers want online retailers to offer AI-powered shopping features
AI is becoming a key aspect of online shopping, with over half of UK consumers expecting to see AI-driven features when browsing online.
Shoppers want smarter, more tailored recommendations, quick and helpful support, and a simpler checkout process that saves them time and stress.
More retail brands are now turning to AI to enhance their shopping experiences and meet the standards that customers have come to expect to achieve better customer satisfaction and long-term loyalty.
35% of UK shoppers are using AI tools to shop online
It’s not just eCommerce brands that are turning to AI.
In 2025, consumers are actively using AI to shop online, a trend that’s expected to continue growing in 2026.
Tools like ChatGPT are being used to find and compare products, ask for recommendations to solve their problems, and help consumers make quicker, more confident buying decisions.
With AI, we’re seeing buying behaviours and habits evolve as consumers have more power at their fingertips to research and compare products before buying.
Plus, with ChatGPT announcing they will enable users to buy products directly from their generative results in future, we’re going to see AI playing a much bigger role in the customer journey over the next few years.
AI Marketing Predictions for 2026
As we head into 2026, AI use is only going to grow.
With small businesses using AI to grow their organic traffic, personalise customer experiences, and achieve more with their time and resources, we can expect to see businesses investing more in AI tools and strategies.
As AI tools become even smarter and solve more problems, businesses and marketing teams will look to AI to automate more of their work and maximise their productivity.
So, if you aren’t investing in AI or haven’t yet considered the role it will play in your business for 2026, get in touch with one of our specialists on 01329 565001 or email projects@damteq.co.uk to discuss how AI can enhance your marketing and growth.
