It’s true that digital marketing offers benefits that go far beyond those of traditional advertising. In contrast to old school offline advertising, digital marketing connects you with prospects and current customers online and can be an interactive exchange in which both parties end up learning more about the other.
Digital marketing can also provide more return on investment compared to traditional advertising since digital marketing can be ongoing and continuous (e.g. the long-term benefits of blog content). On top of all that, digital marketing should enable you to better serve your mobile customers and even provide real-time customer service.
With all of these benefits, you might be thinking that there’s nothing not to love with digital marketing. That’s true when digital marketing is done correctly. But what are some ways that companies can fall short of realising all of the benefits that digital marketing has to offer?
Overlooking Search Engine Optimisation
Startups and even established companies that focus all of their digital marketing efforts on creating an awesome website with regular blog material are on the right path. Sometimes, though, these same companies quit work early and fail to incorporate their website into a large search engine optimisation campaign.
Search engine optimisation is all about using keywords and links to increase your visibility on major search engines like Google. When done the right way, search engine optimisation can increase the number of website visitors and ultimately the number of customers who decide to contact your company (Yay new leads!).
A lot of companies have begun thinking about search engine optimisation a bit like the propulsion that sends their website to the moon! As an Agency we never overpromise results and always work on a one-to-one basis with every client. It is important that as a business you run a long term Technical SEO campaign. It’s also extremely important to not just focus on keywords, but to look at the User Experience (UX) of your website too.
Social Media is Definitely Important…But…
Many startups get completely fixated on how many likes and followers they have on social media sites like Facebook. That can be indirectly important, but make sure to link back to your website. Also, if you only have a few followers, don’t spend all of your time focusing on posting aimlessly on your social media channels. Instead look at working with a Digital Marketing Agency that can provide Paid Social Promotion, as this will help build your social audience and reach.
KPIs and Better Metrics Help Too
Your digital marketing efforts will be at a disadvantage if you can’t keep metrics and reports on how well individual marketing campaigns are improving your visibility and bottom line.
Ideally , when you build a new digital marketing strategy you’ll have key performance indicators (KPIs) and other metrics ready to go in order to test how well that new marketing strategy is enhancing your results.
At Damteq we work with you to understand your Digital Marketing objectives from the very beginning and each month you will receive full analysis and reporting of how well the new strategies are performing across all platforms.
We have expertise working on SEO, Strategies and Paid Social Media, so If you’re looking for a new Digital Marketing Agency, why not get in touch with one of our Specialists on 0330 010 0321.