Reach a wider audience, fast.
Paid Search is one of the key areas of digital marketing. We find ways to maximise your potential reach whilst keeping costs down.
Paid Search (Pay-Per-Click advertising) is going to be the best method for getting the highest volume of traffic to your website in the shortest amount of time. With PPC you can target audiences who are actively searching for your products and services and you only pay when a user clicks on your ad. Impressions (views) are free but if someone clicks on the ad then you will be charged.
A Google Adwords (Pay-Per-Click) campaign is one of the most effective ways to drive targeted traffic to your website, however if the campaign isn’t managed carefully you can waste a lot of money. We take the time to learn about your goalsand then plan, build and create a tailored PPC campaign strategy that’s going to deliver the results you need.
Paid search is the best method for getting the highest volume of traffic to your website in the shortest amount of time.
Our Paid Search Expertise
With Google processing over 3.5 billion searches every day, Adwords is an essential part of any paid media campaign. Using our experience and passion for results we regularly optimise and refine campaigns for the best results.
Many people try to run paid search campaigns without a solid strategy in place, leading them to waste a lot of time and money. We take the time to learn about your goals so we can plan, build and create a tailored PPC campaign strategy that’s going to deliver the results you need.
So you’re looking at your analytics and see a lot of traffic but only a small amount of sales? Remarketing is a great way of connecting with visitors to your website who may not have made an immediate purchase or enquiry. We can plan and position targeted ads in front of a defined audience of people who have previously visited your website.
Keywords aren’t just for organic SEO campaigns. We research and understand exactly what your audience is searching for so that we can target and reach them when it matters. We also look at the keywords we don’t want your ads to be showing for and the keywords that will be to costly so you don’t waste your budget.
Throughout the month, we monitor the activity of your adverts so that we can regularly optimise and refocus your campaigns to increase performance and reduce your overall spend.
Analysis & Reporting
We analyse the progress of your campaigns to understand what is and isn’t working and monitor how your paid search is performing against the key metrics you are most interested in.
Working with us
As a team we are Google certified to run, optimise and analyse Adwords campaigns. With knowledge of your goals and target audience we design ads that will attract your customers to the right pages of your website so they are encouraged to contact you or make a purchase.
How do we get things started? We start by looking at your previous paid search activity to see what’s worked previously with your target audience and more importantly, what hasn’t worked so we have a picture of what engages and captures the attention of your customers.
Looking critically at your industry and your competitors we will put together a paid search strategy that works towards helping you achieve your business goals.
The best way for us to understand your project is to discuss your ideas over a brew. It’s a great opportunity for us to outline your requirements and more importantly, get to know you.
Once we have an outline of your project, we will begin to refine our findings through clever competitor analysis, concept designs and supporting documentation.
A full project definition will be drawn up. This will help both you and us to understand the scope of work, and to deliver in your timescale. If you want anything changed, just let us know!
Working from the project definition, we will begin working on your project. At this stage we’ll regularly share our progress with you, with live previews, documentation or a phone call to keep you up to date.
Monitoring & Optimisation
Throughout the website build we’ll take your feedback and complete any amendments to make your project really stand out.
Analysis & Reporting
Our relationship doesn’t finish here. Your project will be fully supported to ensure that your investment is future proofed.