When a website is starting to be designed, most of the website designers give more attention to the visual effects that they add to the website, simultaneously they lose their focus from the possible usability of the website. In practice, a website is more known due to its ease of user- friendliness rather than due to its visual appeal. No matter how beautiful the website appears in the terms of graphic content, if the users do not tend to make out the relevant information they are looking for, they will tend to leave the site. Hence, while web designing you must always go for user friendly web design, as the user who is viewing the website will judge whether he wants to come back to your website to buy your product or service.
In today’s times most businesses are looking forward to create an impressive online presence, which they can make the brand popular and recognisable. Judging by competitors, every organisation these days will want to have an extremely visually appealing website. However, having an attractive website is just not enough to get the desired ROI and lead generation. A website which is user friendly and easy to navigate can be a success in terms of popularity and monetary profits. There is no point of additional features in a website if the user finds it difficult to use.
A user of a website thinks more like a customer in a supermarket. Therefore it is imperative to add only those features and information which can grab quick attention of the user. A website design must be eye catching and at the same time contain useful information on the front, which draws the user to know more about the services and products offered by your business. If your website or any particular website does not match up to the users’ expectations, the customer will obviously be disappointed by your efforts and will close the website.
A major percentage of internet users look for two important factors in your website- the quality and the credibility of the services you provide. The internet is no doubt a vast medium, but there are only a few credible sites out there that have gained the confidence of the users due to their consistency in the quality of the website and the quality of services that they offer. A user is sure to get attracted to a website which is equipped with well researched, relevant information, adequate placing and alignment, and friendly layouts and designs.