If there is one business tool the internet has yet to eliminate, it’s the business card. And they probably will be around for some time yet to come. Why? Because there is something comforting in passing the little rectangular card around, it’s not going to get miss-typed, or deleted. It’s there in black & white.
A business card puts a face to the business; it gives that vital first impression & provides something tangible for future business partnerships. Business cards make you look professional, but only if you have a professional looking one. So what are the basics in designing a business card?
- Put the basics on: Name, number, email address. The main point of a business card is to put your key contact details together on an easy to read document so don’t get too caught up in the design element and forget the essentials.
- Don’t get too social: Yes put a link to your key social media profiles, if you use them regularly & they’re up to date, but a link to your tutorial videos on Youtube, really?
- Stick to the standard size: It might seem like a good idea to make a star shaped business card that stands out from the rest. But the reality is, it will be difficult to store and more than likely be thrown out. 2” by 3.5” is the standard size, stick to it.
- Keep to the tone of your business: You work as an accountant yet your business card is full of bright pictures and snazzy fonts. It can be a bit misleading, so make sure you’re being industry appropriate.
- Do add a bit of flare: Nowadays people get hundreds of black and white business cards thrown at them, Times New Roman, size 12, same old same old. Business cards don’t have to be a sad black and white affair, use colour, and experiment with fonts and images. As long as the business card reflects you and what you do, don’t just be another business card in the pile.
Don’t compromise your first impression, if you’re not confident with the use of Photoshop or other design programmes, employ a professional. Damteq prices start from £60 for a business card design, a small price to pay for an everlasting impression we think.