Since 2003, Arena has successfully assisted blue chip corporations, SME’s and entrepreneurs across their network of business centres in Hampshire and Dorset. Offering flexible office spaces for companies of any size, Arena helps modern businesses stay agile, flexible and in control.
Arena wanted to outsource to a digital agency to support their digital marketing team’s efforts with paid advertising on Google and Facebook as well as helping them to increase their organic Google rankings. They wanted to run regular targeted paid campaigns focused around a specific promotion or service.
Since starting the SEO campaign, Arena has seen a positive increase in it’s organic Google rankings with a large number of new more specific rankings in the first quarter of the campaign.
Through our efforts with Google advertising we have been able to drastically increase the traffic to key pages the marketing team wanted to promote as well as increasing the overall website traffic and enquiries. After fully analysing the Google Adwords campaigns, we were able to fully overhaul the ads with more specific targeting and scheduling, ultimately reducing the overall monthly Adwords spend by over 50% whilst retaining positive statistics.
The Arena Facebook page already had a regular organic social media presence however the team required a paid social media strategy to be implemented to complement the other marketing efforts. These advertising efforts have been very successful driving traffic and enquiries to target landing pages and general website pages. The Facebook page now has a wider reach and higher engagement.