What is the new Facebook cover video all about?

If you run a business and have a Facebook page for it, you’ll notice when you next login that you will have a notification at the top of the page suggesting that you can swap your standard cover photo to a new uploaded video.

Facebook themselves have been testing it recently with some large corporations like Netflix and have since started rolling it out on all Facebook business pages.

A spokesman told Social Daily Pro back in April 2017:

We’re always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences. To do this, we’re testing the ability for pages to upload a cover video as the page cover.

Developing more engaging content is a must for any business. By swapping your standard cover photo for a video should help you engage with target visitors and keep them on your page for longer.

Facebook suggest that your video should be 20-90 seconds long. We have a few ideas and recommendations that you could include in your video:

  • Video of your staff creatively working
  • Showcase some of your core products and services
  • Give an overview into why and how you’re different
  • Showcase a range of your previous work/projects
  • Give your potential customers a reason to love you. Show them all your testimonials

At Damteq, we work with local videographers and photography companies. If you would like a Facebook video, or would like some advice, then please get in touch.

Adam Smith
Adam founded Damteq back in 2006 and has been growing the company year on year ever since. Adam's expertise includes Design, Development, SEO, Marketing as well as Management, Strategic Planning and Business Growth. In his spare time, he loves playing snooker and looking after his young family.

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