In a new weekly blog series, Damteq present the top inspiring digital campaigns making waves this past week.
- Pizza brand Domino’s have decided to communicate clear brand values with a focus on ‘greatness’ and ‘quality’ in the sponsorship of this year’s ITV X Factor series.
What this means: Domino’s have recognised the need to harness the long term power of conveying core brand values as opposed to the short term benefits of marketing temporary promotions. Read more here.
- Today, Specsavers and Penguin have launched the collaborative crowdsourcing campaign ‘#youdunnit’ for a prospective new crime novel. Fans on Twitter and Facebook are invited to post ideas on everything from what the crime is to what will be left at the scene.
What this means: By inviting potential readers to contribute ideas to a new book, the publisher and sponsor are already gaining awareness and anticipation for a book not even written yet. This is a great tactic utilising the strength of social media interaction. Read more here.
- Colgate have launched the digital campaign “there’s something in your Tweet”, a service letting you anonymously alert friends via Twitter that they have something in their teeth, as well as sending them a discount product voucher.
What this means: Humour combined with direct promotional codes is a powerful marketing technique – something funny is much more likely to stick in someone’s mind for the next time they are looking for that product. Read more here.
- Leading car manufacturers including Audi, Ford, Mercedes-Benz and Nissan have all unveiled vehicles and services leveraging online technologies to position themselves as ‘connected lifestyle’ brands at this week’s Frankfurt Motor Show in Germany.
What this means: In a bid to compete with lower tier competition, this new technology focus is sure to promote even more innovation in this industry. Read more here.
- In a bid to up sales for their broadband service, Virgin Media are creating ties and developing partnerships with the growing scene of independent game developers. Their aim is to be seen as industry leaders in providing super fast gaming, giving the service more credibility than their competitors.
What this means: Virgin Media are cleverly tapping into a fast growing niche industry of technology influencers, making this a great venture which should see the broadband service rapidly grow in popularity. Read more here.
- LG have created the most viral campaign of last week, shared 131,571 times. The ad shows a window of an office replaced with LG’s ‘ultra reality’ TV’s and shows asteroids hitting the earth, to which onlookers think is actually happening outside their window.
What this means: ‘Set-up’ ads which trick unsuspecting people with its new products etc is a great tactic for digital campaigns and ensures a fast sharing rate to enable reaching a wider audience. Read more here.