Branding & Website Design for a Property Finance Specialist
VIBE Finance are UK mortgage specialists in property based finance for all types of commercial and residential property investments. Managing Director Kim approached us to help her develop an online presence for her startup financial services company. She was looking for us to create a distinctive brand that would set her apart from other businesses in the sector. From our initial scoping sessions, we understood that the aim was to create a luxurious, modern and user friendly website and brand which would put across the values, personality and experience of the company.
What was also apparent, was the need to ensure that this brand portrayed Kim as a person, as her personal approach to her clients in ensuring they achieve the best possible outcomes is a core part of the ethos of VIBE.
Creating the Brand
After working closely with Kim to understand the more specific requirements of her brand, our design team undertook competitor and industry research to identify a unique position for VIBE within the industry. After identifying that brands in the financial industry tend to favour cooler and more professional colour pallets (blue, grey, green etc…), we chose to use two warm and striking colours to set the brand apart and to define the family-friendly approach of the business. With such a strong brand name, a typographic logo was a natural fit and after several design iterations, we settled on a heavy typeface with subtle design embellishments for the final logo and branding.
With the brand solidified, our web team were able to take this and develop a website around the values, themes and styles. Working closely with our Marketing and UX team, the website was designed to have a clear journey, guiding the user through the services offered and the values of the company. The website offers a unique journey for both consumers and intermediaries, ensuring that only the most relevant content and the information is given to the right visitor at the right time.
To ensure continuity of the brand, we set up the social media channels for the company and also designed offline marketing collateral for the brand in the form of business cards, letterheads and compliment slips.
After having no idea who to go to to design the website & branding for my new company, I was slightly nervous to say the least as this was completely new territory for me. I came across Damteq and was chatting with Max on the live chat within minutes – we then spoke on the phone and arranged for them to come out and see me to discuss what my ideas were for my website. At our first meeting it was very clear to me that Damteq were a ‘people friendly’ company and they made it very personable to me and my business/brand – what mattered most to me, mattered to them too. I have to admit, the whole team at Damteq were absolutely fantastic from the outset, nothing was ever too much and they were always on the end of the phone or ready to chat through anything on email. To say I’m pleased with my website is a complete understatement – these guys took my vision and made it a reality and I cannot thank them enough! Everyone there is a total credit to the Damteq brand and I’m really looking forward to continuing our business relationship over the coming months/years – I really wouldn’t go anywhere else.