Logo & Website Design for Specialist Remortgage Company
The client needed a complete brand overhaul and a new website to support their ongoing paid advertising campaigns for remortgaging. The main downfalls of the previous website were that the logo didn’t make an impact, the website was dated and many sections felt confusing and disjointed.
We proposed a much more streamlined lead generation focused website that would feature several separate landing style pages designed to work with the different paid campaigns they are running.
Creating a website that reflected the new logo and branding was a vital part of this project. We initially planned out 5 logo variants based on competitive analysis. Using key competitors as a benchmark, we were able to create a logo that not only reflected the personality of Remortgage Right, but also one that exceed the expectations in the industry.