Lush Plumbing

Rebranding & Web Design.

Lush Plumbing is a fully accredited, family run business specialising in plumbing, heating, electrics and renewable energy, with vast amounts of industry experience, based in Owslebury, Winchester.

The Brief.

In order to take the business to the next level, Lush required a brand refresh and digital overhaul consistent with the values and offerings that Lush desired to portray.

Already working closely with Lush on their previous website, Damteq were able to help provide a complete marketing service. This included a rebrand of the business, website redesign, PPC advertising, paid and organic social media management, and technical SEO, with the focus on increasing leads, focusing on particular services and streamlining the quotation process for the business.

lush-phone

The Result

After an initial meeting with Lush to discuss their likes and dislikes, it was established that in terms of design they were flexible, allowing our team to get creative; it had to be simple, contemporary and appeal to his target audience. From this, our branding team undertook competitor and industry research to identify an original position for Lush to take and created a selection of logos with this in mind. The team then met with Lush to tweak and refine the brand to ensure it provided the image and identity desired by Lush.

Following the rebrand, we used the simplistic and contemporary styles of the branding to inform the aesthetic of the website. The old site was severely out of date with slow loading speeds and a design that did not reflect the brand and didn’t do much to engage the user or portray the image that Lush required.We provided Lush with a minimalist design, informing the user quickly and efficiently, drawing the user towards the services that Lush wanted the business to be focused around. The site used interactive elements, such as a package builder, to engage with users and provide them with an estimated quote prior to meeting with Lush; a stand-out aspect of the site.

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