Web Design for Voluntary Lifeboat Rescue Service

Southampton, Hampshire
Web Design
Charity

Hamble Lifeboat are a UK Coastguard support service that have been assisting and saving lives on the Solent Coast since 1968. They respond to tasks from the UK Coastguard during weekends, Bank Holidays and pager availability 24 hours a day, 7 days a week, in all weather conditions.

Although they had a site previously, in order to increase awareness of their services, increase the rate of donations and encourage others to volunteer, The Hamble Lifeboat team needed an attractive and functional website refresh. The updated site needed to reflect their excellent voluntary service, providing a breadth of information regarding how to donate, how to volunteer and provide up-to-date news from Hamble Lifeboat.

The Strategy.

Following a thorough scoping session at our Fareham office with the members of Hamble Lifeboat, we established a clear direction that we wanted to take the site. It was decided that the site should inform the user of the great work being completed by Hamble Lifeboat, whilst making users aware that they accept donations through the use of clear CTA’s and dedicated pages. This was also done to encourage people to join their team and volunteer themselves, with pages on the site dedicated to volunteering also.

The design needed to be clean and simple, which influenced the logical structure of the pages, taking the user on a journey through understanding what Hamble Lifeboat do, ending each page with an option to make a donation or to consider becoming a volunteer themselves.

The colours used for the site adhere to the blue and orange used in the brand they originally had. These were used throughout the site to bring some life to the content and brighten up an already eye-catching site.


Hamble Lifeboat Case Study - Mobile

The Result.

As Hamble Lifeboat continue to carry out their admirable work assisting accidents and fatalities in the Hamble River, Southampton Water and the Solent, they now have peace of mind that their website is up-to-date, providing an online area for potential volunteers and donors to support the great service; something their previous site lacked. Check out the live site below!

Hamble Lifeboat - Laptop - Case Study

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