Brand & Application Creation for Aviation Base
The team at Base contacted us as they needed a platform made for their new private social network for commercial pilots and aviation enthusiasts. The brief was to create a professional system that offered a fun e-learning environment for users, whilst keeping the professionalism needed for the industry. We needed to create the brand from scratch. During the design process, looking at the target audience and persona definition, the original name of the platform was changed to Base.
With both new pilots and experienced pilots alike wanting to join the platform, we wanted to create Base as a modern, fresh and vibrant hub that was super simple and intuitive to use. Using our wealth of knowledge in user experience we were able to wireframe and create a truly unique platform that is scalable as the new business and community grows.
Alongside the social network itself, we used created a new logo and full branding, which brought a modern and trustworthy feel to the brand.