Digital Marketing and Website Redesign

Based in the Midlands, Instaloft is the leading installer of the award-winning Loftzone Storefloor Raised Loft Boarding; the only BBA approved system that will protect your insulation. Instaloft has grown to cover not only loft boarding but the installation of loft hatches, ladders, and linings.

The Brief.

Damteq has worked with Instaloft for the past few years, managing all aspects of digital marketing for the company. Instaloft decided that it was time to upscale their website to help them reach a larger audience and present themselves as the leading provider in the Midlands.

The website needed to have a solid user journey, giving people at all stages of the buying journey, access to the relevant information to make the next step towards enquiring. The website was also to include a package builder to give potential customers an interactive tool for getting an estimated price for their project.


The Result

The new Instaloft website presents the company branding and services in a much more modern and streamlined way. The users are given multiple options on the home page to engage them whether they are at the beginning of their research into Instaloft or at the point of requesting a quote or survey. The launch of the website saw a massive increase in traffic and engagement and saw Google rankings climb to the front page.

The integrated package builder is a simple, interactive system that allows the user to answer a sequence of questions to generate an estimated price for their project. The builder relies on conditional logic to direct the user to relevant questions that pertain to their property. This builder has been incredibly successful and has added another lead stream to Instaloft’s arsenal.

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