Social Media for Architects: 5 Secrets to Success
Let’s get straight to the point. Social media marketing is one of the most powerful marketing tools we have at our disposal, and it’s free!
It allows you to increase brand awareness, showcase your brand identity, and communicate directly to your target audience.
Growing a booming social media following takes commitment. You can’t expect results to appear overnight. So, if you’re looking to improve your social media, you need to put in the work, and do it right!
We’ve asked our resident digital marketing experts to share their top tips so you can harness the full potential of social media.
Make a Start!
Stop overthinking and make the jump, you won’t improve your social media by thinking about it. We learn from practising, so create your posts, share them, and learn from them. Don’t let fear stop you from reaping the benefits of social media marketing.
You have the freedom to experiment and share whatever you like, and if you change your mind you can just delete it.
If you’re stuck with where to start, take inspiration from architecture brands you admire, or even competitors. What are they doing well? How could you improve from their posts? Use this to get ideas for content, but make it your own!
Social Media = The New Portfolio
A great method for architects is to view your social media platforms as an extension of your portfolio. Make sure it displays your unique point of view and brand throughout.
By channelling your authentic voice you humanise your content and add value to your platform. People want to connect with other people, doing this will help you to generate leads with social media.
To craft your unique narrative on your platform, write down some words that you want to be signified throughout. Creating a ‘style’ guideline for your social media content helps you find your voice and rhythm. The more authentic you are, the more you will stand out.
Captivate your audience with beautiful photos and video content. But, don’t forget to tell your story throughout your captions too.
If you’re worried about being too personal then use stories to be more candid and personal. People often feel more comfortable with these as they’re only temporary, meaning you can maintain your formal style on your feed.
Show your audience the human behind the brand, and the creativity through your portfolio, bring it to life.
Bring Value and Continue Delivering It
Only post content with value for your target audience, making sure it represents you and you feel strongly about it.
If you’re unsure about sharing something, ask yourself if you believe the audience will gain value from it. For example, am I sharing a new trend, showcasing my work, sharing my inspiration? Because once someone follows you, they want to keep seeing what they’ve signed up for.
To stop the content block, plan your content ahead of time. Doing this ensures a consistent narrative while delivering a variation of content. Make your social media work for you by using a content calendar to plan, create and schedule posts.
Remember you have the freedom to make changes and switch it up! The more quality content you create, the more likely it will get noticed on search engines too.
Engagement for the win
Now, you can’t expect to post, leave it then magic happens. If you want more engagement, you need to do more engagement!
Get into the routine of engaging daily. Follow similar accounts and key hashtags, then interact with their posts. Also, reply quickly to any comments or questions you receive. Treat social media as another touchpoint for customer service.
Every opportunity should be taken to network and communicate with your audience, this establishes authority and keeps your audience happy. Also, if you receive a lot of questions, use them as inspiration for blogs or social posts.
Build up the momentum and you will reap the benefits (but don’t stop as it makes it harder to build again). See it as grabbing people’s attention, once you have it, hold onto it with consistent posting and engagement!
Research and Learn
Social media is an ever-changing tool. Each platform brings new features to stay current. So, stay ahead by learning and adapting to new changes. For example, noticed the new LinkedIn stories? Don’t shy away, jump in feet first and showcase something new to your followers.
The trick to social media is to always learn, research and adapt. What was working six months ago, may not work now. So, look up new trends, investigate new features and implement changes accordingly.
The best way to learn is from your social media metrics. Get an insight into what content is driving the most engagement, traffic and learn from this. Replicate similar posts to see what element resonated with your audience. Align your posts with when your audience is most active, and most importantly spend time engaging with your posts.
Social media marketing is a long-term marketing strategy. You need to put in the time to reap its benefits, spend a minimum 6 to 9 months before you decide if it’s not working for you.
Results don’t happen overnight, and they may adjust slowly before your eyes. So, once a month, track your metrics such as followers, post reach, engagement rate, traffic to the website or even leads! Then plan it out over time to see the benefits for yourself!
Remember social media marketing is a great, cost-effective tool to build brand trust within the architecture industry, just approach it with the right mindset.
For more social media marketing advice, contact our expert team by phone on 01329565001 or email firstname.lastname@example.org.