The Basics of Building a Social Media Community

General Social Media Reading Time: 2 minutes

How to build a social media community:

Creating an online community around a brand’s social media can be daunting for any business. Our digital marketing experts have provided the steps you can take to build an online community and increase your engagement.

Have you ever asked yourself:

How is it possible to retain engagement over a long period of time?

Why am I getting little engagement?

How can I increase my momentum on my page?

If so, then this blog should answer some of your questions.

Five ways to build an online community:

Reply to all direct messages

The power of direct messaging is often overlooked, it can be a great way to build relationships with your audience. Replying to all messages shows your followers that you’re active and monitoring the platform for your customer’s needs.

Engage with your audience for at least 20 minutes-per-day

Daily social media engagement is often seen as a chore, but it’s actually vital for your growth strategy. Going to your audience, rather than waiting for them to come to you, will increase your brand awareness and encourage them to visit your profile.

Listen to your audience

Posting social media content that your audience wants to see encourages engagement because they’re interested in what you’re publishing. You could also use platform tools (like Instagram questions) to gather information on the topics they want you to cover.

Replying to all comments

You can show every user who views your content that you are responsive to your audience and their needs.

Motivate your audience

Encourage your audience to share their views and ideas in response to your content. This increases engagement for your profile, and shows that your brand is interested in your audience’s thoughts and opinions.

Grow Your Business with Damteq

Want to grow your social media and online community? We have a team of in-house marketing experts who can help! Speak to one of our specialists for a free consultation.

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