How to effectively brand your business on social media
How is it possible for a business to get recognised on social media when there are millions of users? It’s simply, effective branding.
Branding is an effective way of getting recognised within seconds, no matter which platform is it active on.
There is a range of ways to brand on social media, all of them are key to building an all-rounded brand online. Below are some key points to consider when thinking about how to brand a business online.
Branding for businesses can be tricky when thinking abut social media. There are many factors to consider and change accordingly, such as;
profile pictures, profile header, saved stories and content.
When a visitor looks at a businesses social media it should fee the same as they visit the website. If each platform is branded correctly, then users should be able to connect regardless of the platform.
Themes on Instagram have become increasingly popular with users as it enhances the personalisation of their pages. This can also be used effectively when businesses want to brand their profile.
There is a range of benefits when branding on social media such as; gaining attention and increasing in KPIs. Types of themes can include: Singular colour, White boarder or Rectangle photos theme.
Focus on design
The visual elements of social media such as colour palette and typography play a crucial role on how users perceive brands.
Creating graphics, free resources and infographics that are branded, will lead to an increase in brand awareness. Users will be able to recognise content on their feeds naturally and begin to build trust.
Branding online cannot be carried out without branded imagery. Posts with images increase engagement by up to 150%.
It’s key to remember that the imagery doesn’t have to be about the products or services that the business is selling. The focus has to be that all imagery is on brand.
It’s important to remember to track how certain branding changes affect your profile and metrics. This can be done through social media analytics or Google analytics.
Need some help with your branding?
At Damteq we provide expert branding solutions for businesses looking to stand out from the crowd a make a strong but effective impact.
Get in touch to give your business the right branding, with the right message that complements your product and/or service you’ll heighten your position as an expert in your industry..