Google Plus is Shutting Down! Why and What Does This Mean?

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Originally intended as a platform with the potential to rival Facebook, Google Plus has been met with much confusion and uncertainty since it’s initial announcement in 2011.

If you even remember the initial frenzy of Google+, it died off quite quickly when Facebook made the necessary changes to its own sharing features to kill Google’s USP (i.e. circles). The Hangout service was also washed away when Facebook integrated video chat services into Facebook.

The service is now heading for an almost complete shutdown due to potentially exposed user data.

Why is Google Plus Shutting Down?

The immediate reason that Google+ is shutting down is due to a bug in its software that left information that nearly 500,000 users believed to be private, accessible by third parties.

It was reported by The Wall Street Journal that this is a situation that Google had known about back in March, but chose not to act on as they saw that there wasn’t “any evidence of misuse”.

What does this mean for my business?

If you are a business that makes good use of the Google Plus service, then you will be pleased to know that Google has released a statement that it will continue to offer private Google+ powered networks for businesses currently using the software.

Google+, despite the confusion for many, does not affect your business listing on Google or Maps or much of your other Google-based services, as they all run from a central Google account rather than from Google+ itself.

A Failed Attempt

With 90% of user sessions on Google+ lasting no longer than 5 seconds, it’s a wonder that the platform has lasted this long. I’m interested to know what your experience of Google+ is. Leave a comment below!